More Than Just a Day:Annual shopping festival reveals new frontiers for consumption growth  

作　　者：Zhang Shasha 

机构地区：[1]不详

出　　处：《Beijing Review》2024年第47期28-29,共2页北京周报（英文版）

摘　　要：Annual shopping festival reveals new frontiers for consumption growth Since its inception in 2009,the annual Double 11 shopping festival in China,initially taking place on November 1l,has grown into a phenomenon,now entering its 16th year.Rewind to its first few years,when e-commerce was still in its infancy,issues like logistics congestion and payment system failures were the most pressing challenges-problems that,though they seem like a distant memory now,were the very heartbeat of the e-commerce ecosystem at the time.

关 键 词：SHOPPING FRONTIER JUST 

分 类 号：F126[经济管理—世界经济]