数字鸿沟是否加剧了旅游消费不平等?--内在机制与微观实证  

Does the Digital Divide Exacerbate Tourism Consumption Inequality?Internal Mechanisms and Micro-evidence

作　　者：杨勇[1] 王静[1] YANG Yong;WANG Jing(School of Economics and Management,East China Normal University,Shanghai 200062,China)

机构地区：[1]华东师范大学经济与管理学院,上海200062

出　　处：《旅游学刊》2024年第11期16-30,共15页Tourism Tribune

基　　金：国家社会科学基金项目“数字鸿沟影响区域旅游经济均衡发展的机理及对策研究”(22BJY146)资助。

摘　　要：当前,消费不平等是我国经济社会发展过程中不平衡不充分的重要表现之一,与此同时,我国数字经济发展不平衡以及由此引致的数字鸿沟问题也日益突出。鉴于此,文章使用中国家庭追踪调查(CFPS)(2010—2020)的非平衡面板数据,测算家庭数字鸿沟指数和家庭旅游消费不平等指数,从微观家庭视角探讨数字鸿沟对旅游消费不平等的影响。研究发现,数字鸿沟显著加剧了旅游消费不平等。而机制检验的结果表明,数字鸿沟可以通过扩大家庭收入差距、削弱消费平滑机制加深旅游消费不平等,数字信息渠道和信息处理能力则发挥着有效的调节作用。进一步的研究发现,数字鸿沟对旅游消费不平等的加剧作用主要表现在农村和经济欠发达地区,以及低收入水平和中等教育水平的家庭。该研究不仅有助于全面认识数字经济发展与旅游消费间的关系,为解释和分析旅游消费不平等提供实证性研究视角,而且为分析和设计释放旅游消费潜力、推动旅游业高质量发展的政策措施提供参考和借鉴。At present,consumption inequality is one of the important manifestations of imbalance and inadequacy in the process of Chinas economic and social development.At the same time,the imbalance in the development of Chinas digital economy and the resulting digital divide are becoming increasingly prominent.It not only leads to the segmentation of the tourism consumption market,but also excludes groups or families that are in a disadvantaged position in terms of digital access and use from tourism consumption,and becomes a marginalized group in tourism consumption.This paper uses unbalanced panel data from the China Family Panel Studies(CFPS)(2010-2020)to measure the digital divide index and the tourism consumption inequality index,and explores the impact of the digital divide on tourism consumption inequality and the mechanism of its action from a micro household perspective.It is found that under the digital economy,consumers rely on digital online platforms for information search,destination selection,ticket purchase,transportation and route design,accommodation and catering arrangement,and post-trip evaluation.The existence of the digital divide has an asymmetric impact on the tourism consumption of different groups,significantly increasing the inequality of tourism consumption,and this finding still holds after the robustness test and the endogeneity test.The results of the mediating effect mechanism test indicate that the digital divide can deepen tourism consumption inequality by widening the household income gap and weakening the consumption smoothing mechanism.The results of the moderating effect mechanism suggest that the widening of digital information channels and the improvement of information processing ability can alleviate the negative impact of the digital divide on tourism consumption inequality.Further heterogeneity analysis reveals that the exacerbating effect of digital divide on tourism consumption inequality is mainly manifested in rural and economically underdeveloped areas,as well as in househo

关 键 词：数字鸿沟 旅游消费不平等 家庭收入差距 消费平滑机制 

分 类 号：F59[经济管理—旅游管理]