景区间旅游客流网络形成的内-外生机制分析--基于加权指数随机图模型  

Analysis of Endogenous and Exogenous Mechanisms in the Formation of Tourist Flow Networks among Scenic Areas—Based on the Valued Exponential Random Graph Model

作　　者：王永明 龚超 范敏 WANG Yongming;GONG Chao;FAN Min(School of Tourism,Hunan Normal University,Changsha 410081,China)

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081

出　　处：《旅游学刊》2024年第11期63-79,共17页Tourism Tribune

基　　金：湖南省教育厅优秀青年基金项目“长江经济带旅游景区间客流网络的多层结构及机制研究”(23B0084)资助。

摘　　要：景区间旅游客流网络的形成机制是旅游流网络研究的重要问题。已有研究主要识别了旅游客流网络形成的外生机制,而对网络内生机制缺乏研究,文章旨在更全面地揭示景区间旅游客流网络形成的内-外生机制。文章选择四川省为案例地,基于旅游社交平台的游记数据构建了景区间旅游客流的有向加权网络,通过引入加权指数随机图模型,定量模拟并识别了影响该网络形成的内-外生机制。1)四川省景区间旅游客流网络为稀疏网络、无标度网络,但不具备小世界特性;核心的景区节点和网络连边大多集中在成都市。2)该网络的形成是内-外生机制协同作用的结果,内生机制表现为网络内生结构效应,外生机制包括景区属性效应和外部情境效应。3)作为内生机制的互惠机制和择优链接机制促进了该网络中联系的形成;外生机制方面,在线评论分数、景区等级同质性、景区类型同质性、地理邻近性、组织邻近性均会显著影响该网络中联系的形成。The formation mechanisms of tourist flow networks among scenic areas is a key issue in tourist flow network research.Existing studies have predominantly concentrated on the exogenous mechanisms of tourism network formation,often overlooking the endogenous one.This paper aims to provide a more comprehensive examination of both endogenous and exogenous mechanisms in the formation of tourist flow networks among scenic areas.Taking Sichuan province,China as a case study,this paper constructed a weighted directed network of tourist flows among scenic areas utilizing travelogues on travel social platforms.Then,it applied the valued exponential random graph model(ERGM)to quantitatively simulate and identify the endogenous and exogenous mechanisms affecting the formation of the tourist flow network.The results show:1)the tourist flow network between scenic areas in Sichuan province is characterized by sparsity and scale-free properties,yet it does not exhibit the small-world network feature;most of the core scenic area nodes and network edges are concentrated in Chengdu city.2)The formation of the tourist flow network among scenic areas in Sichuan province is a result of synergistic effects of endogenous and exogenous mechanisms.The endogenous mechanism is manifested by the effects of the network endogenous configuration,and the exogenous mechanism includes effects resulting from properties of scenic areas and external contexts of tourist network.3)For the endogenous mechanism,the reciprocity mechanism has a significant impact on the formation of tourist flow network.The star configuration positively facilitates the development of links in the tourist flow network,and there is a preferential attachment mechanism in the tourist flow network.In terms of the node property effects,online review scores,homogeneity in scenic area grades and types all have positive impacts on the formation of tourist flow connections between scenic areas.In terms of external contextual effects,the geographic and organizational proximity signifi

关 键 词：旅游流网络 内-外生机制 旅游景区 加权指数随机图模型 复杂网络 四川省 

分 类 号：F59[经济管理—旅游管理]