融合进程中电子书产业绩效的影响机制及提升策略——基于SCP框架的案例研究  

The Influential Mechanism and Promotion Strategies of E-book Industrial Performance in the Integration Process:A Case Study Based on the SCP Framework

作　　者：郭晶[1] 崔家勇 杨佼旻 吴玲玉 Guo Jing;Cui Jiayong;Yang Jiaomin;Wu Lingyu(Institute of Integrated Publishing Research,Henan University,Zhengzhou,450046;School of Culture and Media,Zhengzhou college of Finance and Economics,Zhengzhou,450000;School of Journalism and Communication,Henan University,Zhengzhou,450046)

机构地区：[1]河南大学融媒出版研究中心,郑州450046 [2]郑州财经学院文化与传媒学院,郑州450000 [3]河南大学新闻与传播学院,郑州450046

出　　处：《出版科学》2024年第6期26-40,共15页Publishing Journal

基　　金：河南省高等学校青年骨干教师培养计划“新质生产力赋能融合出版效能提升研究”(2024GGJS016)研究成果之一。

摘　　要：基于产业组织经济学“结构-行为-绩效”(SCP)分析框架,选取江苏凤凰出版传媒集团、中原出版传媒集团、中南出版传媒集团和上海世纪出版(集团)有限公司4家具有代表性的出版集团进行案例分析,以探索融合进程中我国电子书产业绩效提升影响机制。在产业结构对传统出版企业行为的影响、政府规制对企业行为的指导与约束、企业行为与业务绩效的相互影响三个方面得出“产业政策”“市场结构”“企业行为”“业务绩效”等13个命题和电子书产业发展现实困境。以期对电子书产业的发展规律进行探索,为融合进程中的电子书产业发展提供经验证据以及实践性建议。The goal is to explore the mechanisms influencing the performance improvenent of China’s e-book industry during the integrated proeess.Based on the perspective of the Industrial Organization Economics’Structure-Conduct-Performance(SCP)framework.The representative publishing groups,including Jiangsu Phoenix Publishing&Media Group,Central China Publishing&Media Group,China South Publishing&Media Group,and Shanghai Century Publishing(Group)Co.,Ltd.,are selected for in-depth case analysis.The analysis yields thirteen propositions and practical dilemmas in areas such as“industrial policy”“market structure”“corporate behavior”“business performance”,which drawn from three aspects:the influence of industrial structure on the behavior of traditional publishers,the guidance and constraints of government regulations on corporate behavior,and the mutual influence between corporate behavior and business performance.This paper hopes to explore the development patterns of the e-book industry and provide empirical evidence and practical suggestions for the development of the e-book industry during the integration process.

关 键 词：SCP框架 电子书 产业绩效 案例研究 

分 类 号：G232[文化科学]