图书封面设计的导向价值与实现路径探析  

Analysis of the Guiding Value and Realization Path of Book Cover Design

作　　者：刘艺琴[1] Liu Yiqin(School of Journalism and Communication,Wuhan University,Wuhan,430072)

机构地区：[1]武汉大学新闻与传播学院,武汉430072

出　　处：《出版科学》2024年第6期59-66,共8页Publishing Journal

摘　　要：图书的精神属性决定了图书封面设计具有很强的导向性,包括政治导向、文化导向和审美导向三个维度。由于设计要素选取不当、设计要素组合失当、设计风格模板化等原因,导致当前我国图书封面设计存在一些导向问题。封面设计人员应巧妙利用图形、色彩、文字设计“三要素”,提升图书封面设计的导向价值。The spiritual attributes of books determine that book cover design has a strong guiding nature,including political orientation,cultural orientation and aesthetic orientation.Due to improper selection of design elements,homogeneous design style,improper combination of design elements and other reasons,there are some guiding problems in the current book cover design in my country.Cover designers should skillfully use the“three elements”of graphics,color and text design to enhance the guiding value of cover design.

关 键 词：图书封面 设计 平面设计“三要素” 导向 

分 类 号：G232[文化科学]