农产品区域品牌赋能河南乡村振兴的机理、问题与路径  

Empowering Rural Revitalization in Henan Province with Regional Brands of Agricultural Products:Mechanisms,Issues and Paths

作　　者：涂雨婷 TU Yuting(College of Economic and Management,Luoyang Institute of Science and Technology,Luoyang 471023,China)

机构地区：[1]洛阳理工学院经济与管理学院,河南洛阳471023

出　　处：《河南科技大学学报（社会科学版）》2024年第6期79-86,共8页Journal of Henan University of Science & Technology(Social science)

基　　金：河南省哲学社会科学规划项目(2023CJJ172);河南省高校人文社会科学研究一般项目(2024-ZDJH-293)。

摘　　要：农产品区域品牌是促进当地农业提质增效的有效手段和乡村振兴的重要抓手,对乡村经济、社会和生态协调发展具有重要现实意义。近年来河南省积极推进质量兴农、品牌强农战略,农产品区域品牌建设呈现逐步提升的态势,但仍存在产业链条短细、创建意识淡薄、运营管理无序、创新发展能力不足等问题。为此,需要从集群簇群建设、差异化优势培育、生命周期管理、科技创新支撑方面综合施策,以期品牌强农、赋能乡村振兴的河南探索取得良好成效。Regional brand of agricultural products is an effective means to promote the quality and efficiency of local agriculture and an important tool for rural revitalization,which has important practical significance for the coordinated development of rural economy,society and ecology.In the recent years,Henan Province has actively promoted the strategy of“Quality promoting agriculture and brand strengthening agriculture”,and the construction of agricultural product regional brands has shown a gradual improvement trend.However,there are still problems such as short and thin industrial chain,weak awareness of brand creation,disorderly operation and management,and weak innovation and development capacity.Therefore,it is necessary to implement comprehensive measures from the aspects of cluster construction,differentiated advantage cultivation,life cycle management,and technological innovation support,in order to achieve good results in Henan exploration of brand-driven agriculture and empowering rural revitalization.

关 键 词：农产品区域品牌 乡村振兴 品牌效益 品牌建设 

分 类 号：F323.5[经济管理—产业经济] F362