剧集信号与受众体验对剧集价值共创的作用机制研究  

A Study on the Mechanism of Drama Signal and Audience Experience on Value Co-creation of Drama

作　　者：张鹏[1] 丘萍[1] 丁又专 ZHANG Peng;QIU Ping;DING Youzhuan(School of Cultural Creativity and Management,Communication University of Zhejiang,Hangzhou 310018,China)

机构地区：[1]浙江传媒学院文化创意与管理学院,浙江杭州310018

出　　处：《三明学院学报》2024年第5期43-52,共10页Journal of Sanming University

基　　金：浙江省软科学项目(2020C35050);浙江省教育厅一般项目(Y202351209);杭州市哲学社会科学规划常规性课题(M24JC009)。

摘　　要：互联网发展改变了受众对剧集的反馈和解读方式,使受众能通过UGC、评论、弹幕等多种方式参与剧集的价值共创。以《山海情》短评作为主要资料,以扎根理论作为研究方法,运用Atlas.ti软件对文本资料进行编码和共现分析。研究发现,剧集信号会通过影响受众体验,进而产生共创价值,其中受众体验包括情感体验、真实体验和功能体验,共创价值包括利他价值、积极品质和质量评价。剧集在制作阶段重视情感体验,在宣发阶段重视信号传递,可以提高共创价值。The development of the Internet has changed the way audiences feedback and interpret dramas,enabling audiences to participate in the value co-creation of dramas through UGC,reviews,bullet chats and other ways.Using short reviews of Minning Town as the main material and grounded theory as the research method,Atlas.ti software is applied to code and co-occurrence analysis of text data.It is found that drama signals will affect the audience's experience,which in turn generates co-creation value.The audience's experience includes emotional experience,authentic experience,and func-tional experience,while co-creation value includes altruistic value,positive character,and quality evaluation.Dramas can increase the co-creation value by focusing on emotional experience in the production phase and signaling in the distribution phase.

关 键 词：信号 受众体验 价值共创 《山海情》 

分 类 号：G206[文化科学—传播学]