大数据智能化时代依托游戏艺术的中国文化国际化传播路径——以《原神》为例  

The International Communication Path of Chinese Culture Based on Game Art in the Era of Big Data Intelligence——Taking Genshin Impact as an Example

作　　者：王羽 WANG Yu(School of Art,Soochow University,Suzhou 215123,Jiangsu,China)

机构地区：[1]苏州大学艺术学院,江苏苏州215123

出　　处：《玩具世界》2024年第10期12-14,共3页Toys World

摘　　要：随着互联网、大数据、人工智能的高速发展,人类社会正迈向智能化时代。互联网与智能科技快速发展既是机遇也是挑战,人们应当保持清醒敏锐的思维,抓住机遇,迎接挑战,深入挖掘传统文化并发扬创新,为民族审美注入新活力,使世界领略到中华民族的独特魅力。文章以近两年成功走向国际市场的游戏作品《原神》为例,通过分析其如何深挖中华优秀传统文化内涵并加以创新,如何精心设计游戏角色以展现文化魅力,进而探讨在新时代背景下依托中华文化底蕴,推动中华文化国际化传播的路径。With the rapid development of the Internet,big data and Artificial Intelligence,human society is moving towards the intelligence era.The rapid development of the Internet and intelligent technology is both an oppor-tunity and a challenge,people should keep a sober and keen mind,seize the opportunity,meet the challenge,dig deep into the traditional culture,and carry forward the innovation,injecting new vitality into the national aes-thetics,so that the world can appreciate the unique charm of the Chinese nation.Taking the game Genshin Impact,

关 键 词：大数据智能化 中国传统文化 文化传播 《原神》 

分 类 号：G03[文化科学] G898