汽车属性对消费者选择电动汽车的偏好研究——基于离散选择实验  

A study of automotive attributes on consumers'preferences for selecting electric vehicles——Based on discrete choice experiments

作　　者：吕章汶 Lyu Zhangwen(School of Economics and Management,Anhui University of science and Technology,Huainan 232001,China)

机构地区：[1]安徽理工大学经济与管理学院,安徽淮南232001

出　　处：《汽车知识》2024年第11期226-228,共3页AUTOMOTIVE KNOWLEDGE

摘　　要：电动汽车的补能模式主要有充电模式和换电模式,补能模式对消费者选择电动汽车有何影响?本研究选取了4个中国东部电动汽车换电模式试点城市,通过4S店现场搜集了1 509份有效问卷,运用条件logit模型,分析了消费者在选择换电模式和充电模式时的偏好差异。研究表明:补能时间、续航里程、电池损害、补能站覆盖率显著影响消费者对电动汽车的选择。The global electric vehicle market is developing rapidly,and China's electric vehicle sales continue to reign as the world's No.1.Due to the charging difficulties and battery health issues associated with the recharge-able mode,the power-swap mode has been vigorously promoted by the government and automobile manufactur-ers in recent years.In this study,four pilot cities of electric vehicle power exchange mode in eastern China were selected,1509 valid questionnaires were collected on-site through 4S stores,and the conditional logit model was applied to analyze the differences in consumer preferences when choosing between power exchange mode and charging mode.The study shows that replenishment time,range,battery damage,and coverage of replenish-ment stations can significantly predict consumers'preference for EV swap mode.

关 键 词：换电模式 充电模式 离散选择实验 条件logit 

分 类 号：F540[经济管理—产业经济]