社交媒体时代红色档案的公众参与度与传播策略研究  

Research on Public Participation and Dissemination Strategies of Red Archives in the Era of Social Media

作　　者：杨佳 Yang Jia

机构地区：[1]中国石油辽河油田分公司档案馆

出　　处：《兰台世界》2024年第10期70-72,76,共4页Lantai World

摘　　要：在数字化和网络化的背景下,作为珍贵的历史文献和实物资料,红色档案在社交媒体上的传播手段和提升公众参与度已成为文化传播领域的热点议题。本文通过分析红色档案传播的社交媒体环境,探讨了红色档案在社交媒体时代的传播策略,并针对如何提高公众参与度提出了具体的建议和措施。In the context of digitization and networking,red archives,as precious historical documents and physical materials,have become a hot topic in the field of cultural communication as a means of dissemination and enhancing public participation on social media.This paper analyzes the social media environment for the dissemination of red archives,explores the dissemination strategies of red archives in the era of social media,and proposes specific suggestions and measures on how to improvepublicparticipation.

关 键 词：红色档案 档案管理 社交媒体 公众参与度 对策 

分 类 号：G279.2[文化科学—档案学]