企业在不同市场环境中的品牌定位策略  

Brand Positioning Strategies of Enterprises in Different Market Environments

作　　者：周珊 ZHOU Shan(Jiangxi Institute of Applied Science and Technology,Nanchang 330100,China)

机构地区：[1]江西应用科技学院,江西南昌330100

出　　处：《商业观察》2024年第28期64-67,共4页BUSINESS OBSERVATION

摘　　要：随着市场环境的变化发展,消费者需求逐渐多元化,使企业在品牌定位上面临许多挑战,在此情景下,只有优化品牌定位策略,才能提升企业竞争力,增加企业市场份额。文章基于A企业在不同市场环境中的品牌定位策略展开研究,从竞争市场、垄断市场、寡头市场和新兴市场方面进行探讨,以期为企业在复杂多变的市场环境中寻求品牌定位的优化路径提供理论参考。With the changes and development in the market environment,consumer demand is gradually diverse,which poses many challenges for enterprises in brand positioning.In this context,only by optimizing brand positioning strategies can enterprises enhance their competitiveness and increase their market shares.This article is based on the brand positioning strategies of Company A in different market environments to explore from the aspects of competitive markets,monopolistic markets,oligopoly markets,and emerging markets,in order to provide theoretical references for enterprises to seek optimization paths for brand positioning in complex and changing market environments.

关 键 词：市场环境 品牌定位策略 企业 

分 类 号：F832.2[经济管理—金融学]