基于大数据分析的精准营销与客户关系深度维护策略  

Strategy of Precision Marketing and Deep Maintenance of Customer Relationship Based on Big Data Analysis

作　　者：方艳芬[1] FANG Yanfen(Guangdong Lingnan Institute of Technology,Guangzhou 510000,China)

机构地区：[1]广东岭南职业技术学院,广东广州510000

出　　处：《商业观察》2024年第28期76-79,共4页BUSINESS OBSERVATION

摘　　要：随着大数据技术的迅速发展,精准营销已成为提高企业市场竞争力的关键策略。大数据技术通过对体量庞大的数据进行深入分析,实现对目标客户的精准定位,进而优化个性化推荐和精确推广计划的实施,这种做法不仅显著提升了企业营销工作的效率,而且有效降低成本,增加客户的忠诚度。深度的客户关系维护对于企业的长期成长具有重要意义,因此,文章研究了基于大数据分析的精准营销与客户关系深度维护策略,旨在为相关人员的工作提供参考。With the rapid development of big data technology,precision marketing has become a key strategy to improve the market competitiveness of enterprises.Through in-depth analysis of large volumes of data,big data technology achieves precise positioning of target customers,thereby optimizing the implementation of personalized recommendations and precise promotion plans.This approach not only significantly improves the efficiency of enterprise marketing efforts,but also helps effectively reduce costs and increase customer loyalty.Deep customer relationship maintenance is also critical to the long-term growth of the enterprise.This paper studies the strategy of precision marketing and deep maintenance of customer relationship based on big data analysis,aiming to pr ovide reference for relevant personnel.

关 键 词：大数据 精准营销 客户关系 数据分析 客户维护 

分 类 号：F832[经济管理—金融学] F274[自动化与计算机技术—计算机软件与理论] TP311.13[自动化与计算机技术—计算机科学与技术]