陶瓷雕刻艺术在IP产品形象设计中的应用  

The Application of Ceramic Carving Art in IP Product Image Design

作　　者：袁珍珍 YUAN Zhenzhen(Jiangxi Taihao Animation Vocational College,Nanchang 330200,China)

机构地区：[1]江西泰豪动漫职业学院,江西南昌330200

出　　处：《鞋类工艺与设计》2024年第21期62-64,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：随着IP产品在市场上的不断崛起,如何通过艺术手法增强其形象已成为品牌策略中的重要一环。本文以陶瓷雕刻艺术为切入点,介绍陶瓷雕刻艺术的美学特征及分类,探讨陶瓷雕刻艺术在IP产品形象设计中的具体应用方法和效果,分析陶瓷雕刻艺术与IP形象设计相结合的价值和意义,并对陶瓷雕刻艺术与IP产品形象设计结合的可行性和前景性进行了展望,提出了未来研究的方向和建议。With the continuous rise of IP products in the market,how to enhance their image through artistic techniques has become an important part of brand strategy.This article takes ceramic carving art as the starting point,introduces the aesthetic characteristics and classification of ceramic carving art,explores the specific application methods and effects of ceramic carving art in IP product image design,analyzes the value and significance of combining ceramic carving art with IP image design,and looks forward to the feasibility and prospects of combining ceramic carving art with IP product image design,proposing future research directions and suggestions.

关 键 词：陶瓷雕刻艺术 美学特征 IP产品形象设计 

分 类 号：J527[艺术—艺术设计]