乡村振兴视域下特色农产品包装设计创新研究——以湘莲产品包装设计为例  

Research on the Packaging Design of Specialty Agricultural Products within the Context of Rural Revitalization Case Study——The Packaging Design of Xianglian Products

作　　者：刘京 胡春 LIU Jing;HU Chun(Zhangjiajie College,Zhangjiajie 427000,China)

机构地区：[1]张家界学院,湖南张家界427000

出　　处：《鞋类工艺与设计》2024年第21期104-106,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2023年张家界学院校级科学研究项目《乡村振兴视域下特色农产品包装符号化设计探究》(项目编号:zyyb202307);2024年张家界市哲学社会科学课题《乡村振兴视域下张家界特色产品包装创新设计研究》(项目编号:zjjskl2024082)。

摘　　要：在新时代的征程上,富有地域特色的农产品正焕发出前所未有的生机与活力,而包装设计创新在带动地域经济发展上有着重要作用。本文根据湖南湘莲农产品包装现存在的主要问题,将湖湘红色文化的精髓深度结合到特色农产品,提出基于互动体验下的湘莲农产品包装设计策略。同时本文结合地域符号致力于红色文化的设计传承与活力创新,助力地域特色农产品的品牌塑造与市场拓展,为乡村振兴战略的全面实施和深入发展贡献智慧和力量。On the journey of the new era,agricultural products with distinctive regional features are bursting with unprecedented vitality,and innovative packaging design significantly boosts regional economic growth.Addressing the primary issues in the packaging of Hunan Xianglian agricultural products,this article integrates the essence of Hunan's red culture deeply into these specialty agricultural products and proposes a packaging design strategy for Xianglian agricultural products rooted in interactive experiences.Additionally,this article integrates regional symbols to promote the design preservation and dynamic innovation of red culture,aiding in the brand development and market expansion of regional agricultural products,and contributing wisdom and strength to the comprehensive implementation and in-depth development of rural revitalization strategies.

关 键 词：特色农产品 包装设计 用户体验 红色文化 

分 类 号：J524.3[艺术—艺术设计]