基于情感化设计的中药苏绣香囊产品需求研究  

Research on product demand of traditional Chinese medicine Suzhou embroidery sachet based on emotional design

作　　者：郑继来[1,3] 童万菊 王辰桦 ZHENG Jilai;TONG Wanju;WANG Chenhua(Huaiyin Institute of Technology Library,Huai’an 223001,China;School of Business,Huaiyin Institute of Technology,Huai’an 223001,China;Institute of Rural Revitalization Strategy,Huaiyin Institute of Technology,Huai’an 223001,China)

机构地区：[1]淮阴工学院图书馆,江苏淮安223001 [2]淮阴工学院商学院,江苏淮安223001 [3]淮阴工学院乡村振兴战略研究所,江苏淮安223001

出　　处：《技术与市场》2024年第11期24-30,共7页Technology and Market

基　　金：江苏省大学生创新创业训练计划重点项目“非遗传承视角下中医药古法刺绣香囊保护创新研究”(202411049027Z);江苏省高校图工委教改研究一般项目“人智协同的高校图书馆阅读推广服务模式研究”(2024JTYB09)。

摘　　要：中药苏绣香囊不仅承载着中医药的智慧和苏绣艺术的精髓,更是现代人追求健康生活与情感寄托的载体。从情感化设计的视角探究中药苏绣香囊产品创新设计策略。基于情感化设计层次理论,结合对现有相关文献的系统调研、深度访谈以及广泛的问卷调查,从感官需求、交互需求、情感需求3个维度提炼出12项需求项目,运用KANO模型对需求指标进行属性分类和产品设计优先序分析,并根据Better-Worse系数分析法的结果提出中药苏绣香囊情感化设计的路径,以实现“中医药+苏绣”非遗文化在当代的创造性传承与发展。Traditional Chinese medicine Suzhou embroidery sashles not only carry the wisdom of traditional Chinese medicine and the essence of Suzhou embroidery art,but also the carriers for modern people’s pursuit of healthy life and emotional sustenance.From the perspective of emotional design,this paper explores the innovative design strategy for traditional Chinese medicine Suzhou embroidery perfume pouch.Based on the hierarchy theory of emotional design,combined with the systematic investigation,in-depth interview and an extensive questionnaire survey of existing relevant literature,12 demand items were extracted from three dimensions of sensory needs,interactive needs and emotional needs.The KANO model was used to classify demand indicators and analyze product design priorities.According to the results of the Better-Worse coefficient analysis,the author puts forward the path for the emotional design of traditional Chinese medicine Suzhou embroidery perfume bag,so as to realize the creative inheritance and development of intangible cultural heritage"traditional Chinese medicine+Suzhou embroidery"in contemporary times.

关 键 词：苏绣 中药香囊 情感化设计 非遗 KANO模型 

分 类 号：TB472[一般工业技术—工业设计]