基于SWOT-PEST模型的平顶山梨产业发展现状及对策分析  

Analysis of the Development Status and Countermeasures of Pingdingshan Pear Industry Based on SWOT-PEST Model

作　　者：张佳伟 周威 吴中营[2] 蒋钦群 张九林 ZHANG Jiawei;ZHOU Wei;WU Zhongying;JIANG Qinqun;ZHANG Jiulin(Pingdingshan Academy of Agricultural Sciences,Pingdingshan,Henan 467300;Horticulture Research Institute,Henan Academy of Agricultural Sciences,Zhengzhou,Henan 450000)

机构地区：[1]平顶山市农业科学院,河南平顶山467300 [2]河南省农业科学院园艺研究所,河南郑州450000

出　　处：《北方园艺》2024年第21期123-130,共8页Northern Horticulture

基　　金：河南优势特色农业产业科技支撑行动资助项目(20230403004);中原学者工作站资助项目(224400510003);河南省“四优四化”科技支撑行动资助项目(20220403005);平顶山市农业生产发展资金资助项目(20212130121)。

摘　　要：平顶山作为丘陵浅山区农业大市,梨产业发展已具有一定规模,但在市场中果品竞争力和影响力较为薄弱,与省内外的梨产业竞争对手仍具有较大差距。为了加快平顶山梨产业发展,发挥丘陵浅山区独有优势,缩小竞争差距,该研究通过分析平顶山梨产业在政治、经济、社会、技术环境中所面临的优势、劣势、机遇、挑战,构建了平顶山梨产业的SWOT-PEST矩阵,并针对优势机遇提出积极推进性战略,针对劣势威胁提出创新转变性战略,以期为平顶山梨产业发展提供参考依据。Pingdingshan is a major agricultural city in hilly and shallow mountainous areas,and the pear industry has a certain extent.However,its fruit competitiveness and influence in the market are relatively weak,and it still has a significant gap with competitors in the pear industry both inside and outside the province.In order to accelerate the development of Pingdingshan pear industry,leverage the unique advantages of hilly and shallow mountainous areas,and narrow the competitive gap,this study analyzed the advantages,disadvantages,opportunities,and challenges faced by the Pingdingshan pear industry in the political,economic,social,and technological environment,constructed a SWOTPEST matrix for the Pingdingshan pear industry,and proposed active promotion strategies for advantages and opportunities,as well as innovative transformation strategies for disadvantages and threats,in order to provide reference for the Pingdingshan pear industry development.

关 键 词：平顶山 梨产业 SWOT-PEST模型 

分 类 号：F326.13[经济管理—产业经济]