基于黄河文化基因解码的文化创意产品设计研究  

Research on the Design of Cultural Creative Products Based on the Genetic Decoding of Yellow River Culture

作　　者：杨梅[1] 石丽秀 苏兆婧[1] YANG Mei;SHI Lixiu;SU Zhaojing(School of Art,Shandong University of Science and Technology,Qingdao 266590,China)

机构地区：[1]山东科技大学艺术学院,青岛266590

出　　处：《工业设计》2024年第11期130-133,共4页Industrial Design

基　　金：2023—2024年度山东省社科规划文旅融合专项重点项目“齐鲁文化基因解码下的文旅深度融合路径研究”(23BLYJ04);2024年度教育部人文社会科学研究青年项目“文化基因解码视域下的旅游产品人机共创设计策略研究”(24YJCZH260)。

摘　　要：为了弘扬中华优秀传统文化,提升文化基因在文创产品设计中的应用,文章通过Cite Space和SPSS工具对黄河地域文化的历史渊源和发展脉络进行基因解码探究。依据文化基因理论,将黄河文化解码为自然地理文化基因、民俗风情文化基因和历史积淀文化基因,提出了黄河文化基因解码视域下的文创产品设计思路,并从基因解码视角对黄河地域文创产品进行设计。文章将文化基因解码理念融入设计实践,为促进文化传承与地域文创产业的发展提供新的思路。In order to promote the excellent traditional Chinese culture and enhance the application of cultural genes in the design of cultural and creative products,this article uses Cite Space and SPSS tools to decode and explore the historical origins and development of the Yellow River regional culture.Based on the theory of cultural genes,the Yellow River culture is decoded into natural geographical cultural genes,folk customs cultural genes,and historical accumulation cultural genes.A cultural and creative product design concept from the perspective of decoding the Yellow River cultural genes is proposed,and cultural and creative products in the Yellow River region are designed from the perspective of gene decoding.The article integrates the concept of decoding cultural genes into design practice,providing new ideas for promoting cultural inheritance and the development of regional cultural and creative industries.

关 键 词：工业设计 文化基因解码 黄河文化 文化创意产品 

分 类 号：TB472[一般工业技术—工业设计]