场景理论视域下民族村寨旅游沉浸式体验生产机制研究  

Investigating the Production Mechanism of Immersive Experiences in Ethnic Village Tourism from the Perspective of Scene Theory

作　　者：宋育典 孙小龙[1] 秦彬朦 肖欢欢 SONG Yudian;SUN Xiaolong;QIN Binmeng;XIAO Huanhuan(School of International Tourism and Culture,Guizhou Normal University,Guiyang 550025,Guizhou,China)

机构地区：[1]贵州师范大学国际旅游文化学院,贵州贵阳550025

出　　处：《安顺学院学报》2024年第5期42-50,共9页Journal of Anshun University

基　　金：国家社科基金项目“西南民族村寨旅游商业规模效应及适应性评价体系建构研究”(21BMZ052);贵州省高校哲学社会科学实验室项目“西南民族文化遗产数字基因提取技术与创新应用实验室”(黔教哲[2023]04号);贵州省教育厅高校人文社会科学研究项目“贵州省红色文化与旅游产业融合协同效应与路径化研究”(2024RW93)。

摘　　要：民族村寨旅游地是游客体验民族文化、追求淳朴民风的民族风情旅游地,近年来受到多数游客的追捧。然而,民族村寨旅游也面临着“千寨一面”的问题,使游客难以获得沉浸体验。笔者以贵州省民族村寨旅游者为调查对象,利用自我主导式问卷调查方式进行数据收集,采用结构方程模型实证检验围绕物境体验、情境体验、意境体验构建的体验场景对感知价值和沉浸体验以及对满意度的影响作用及其作用的中介机制,提出营造民族村寨旅游地游客沉浸体验场景和提升其满意度的建议。Ethnic village tourist destinations are places where tourists experience ethnic culture and pursue simple folk customs,and have been highly sought after by most tourists in recent years.However,ethnic village tourism also faces the problem of“one village for every thousand”,making it difficult for tourists to obtain immersive experiences.The author takes ethnic village tourists in Guizhou Province as the survey objects,collects data through a self-directed questionnaire,and uses structural equation modeling to empirically test the impact and mediating mechanism of experience scenes constructed around physical experience,situational experience,and artistic conception experience on perceived value,immersive experience,and satisfaction.Suggestions are proposed to create immersive experience scenes for ethnic village tourists and improve their satisfaction.

关 键 词：场景理论 民族村寨 沉浸体验 生产机制 

分 类 号：F592[经济管理—旅游管理]