数实融合背景下乡村文旅产业发展策略研究——以福建宁德鲤鱼溪为例  

Research on Development Strategies for Rural Cultural and Tourism Industries under the Background of Digital-Physical Integration-A Case Study of Liyuxi in Ningde,Fujian

作　　者：贾子玉 张蔚 宋子琪 卢鑫 骆稼祥 郑靖渝 JIA Ziyu;ZHANG Wei;SONG Ziqi;LU Xin;LUO Jiaxiang;ZHENG Jingyu

机构地区：[1]中国建筑设计研究院有限公司 [2]北京奇点拓界科技有限公司

出　　处：《城市环境设计》2024年第5期693-697,共5页Urban Environment Design

基　　金：“十四五”国家重点研发计划“农村有机废弃物特征数据库的设计与应用(2022YFD1601101-04)”。

摘　　要：沉浸式媒体、元宇宙、人工智能等数智化技术的发展可以帮助传统文旅产业突破传统实体要素和地理空间限制,增加文旅产品创意与吸引力,推动产业的虚实融合与升级发展,对于广大乡村地区传统文旅产业具有借鉴价值。本文以福建宁德鲤鱼溪景区为例,通过对其资源现状的梳理分析,提出景区面临资源挖掘和保护不足、产品创新性和交互性较低、景区数智化运维能力不足等发展问题。在此基础上提出基于“景区保护发展策划—景区数字基座建设—数实融合文旅产品培育—智慧景区运维能力提升”的数实融合文旅景区发展策略,探索了数智技术推动传统乡村地区旅游产业可持续发展的模式。The development of digital technologies such as immersive media,metaverse,and artificial intelligence can help traditional cultural and tourism industries overcome the limitations of physical elements and geographical space.These technologies increase the creativity and appeal of cultural and tourism products and promote the integration and upgrade of virtual and physical industries,offering valuable insights for traditional cultural and tourism industries in rural areas.This paper uses the Liyuxi Scenic Area in Ningde,Fujian,as a case study.By analyzing the current state of resources,the paper identifies several development issues faced by the scenic area,including insufficient resource protection and value enhancement,lack of creativity and recognition of cultural and tourism products,and inadequate informatization and operational maintenance capabilities.Based on these findings,the paper proposes a development strategy for the integration of digital and physical elements in cultural and tourism scenic areas.This strategy is based on five key steps:"Scenic Area Protection and Development Planning-Digital and Intelligent Infrastructure Construction-Cultivation of Integrated Digital-Physical Cultural and Tourism Products-Establishment of Intelligent Operation and Maintenance Services."The paper explores a model for sustainable development of the traditional rural tourism industry driven by digital and intelligent technologies.

关 键 词：沉浸式媒体 混合现实 文旅产业 数智化技术 数实融合文旅发展模式 鲤鱼溪 

分 类 号：TU986.2[建筑科学—城市规划与设计]