高校电子商务概论课程思政实施效果评估  

Evaluation of the Implementation Effect of Course Ideology and Politics in College Electronic Commerce Introduction Course

作　　者：李加军 Li Jiajun(School of Artificial Intelligence,Guangzhou Huashang College,Guangzhou 511300,China)

机构地区：[1]广州华商学院人工智能学院,广州511300

出　　处：《黑龙江科学》2024年第21期120-122,共3页Heilongjiang Science

基　　金：广州华商学院2021年第二批校级课程思政试点建设项目“‘电子商务概论’校级课程思政试点课程”(HS2021KCSZ53)。

摘　　要：为评估电子商务概论课程思政实施效果,采用问卷调查法收集数据并进行讨论。结果显示,学生对课程内容结构、教学方式、学习效果与综合感受等方面的评价较高,且评价结果的性别差异不显著,课程具有普适性,但学习方式不同的学生在教学方式、学习效果与综合感受方面存在显著差异,表明思政教育需因人而异。大多数学生希望增加实际案例分析、影视作品赏析、紧密结合时事热点,并增强互动性与趣味性,故提出提供差异化教学内容与方法、引入影视作品赏析与互动式教学方法、紧密结合时事热点等建议。In order to evaluate the effect of ideological and political implementation in the course of introduction to electronic commerce,the study collects data and discusses with questionnaire survey method.The results show that students have high evaluation on the content structure,teaching method,learning effect and comprehensive feeling of the course.The gender difference in the evaluation results is not significant.The course is universal.However,there are significant differences among students with different learning styles in the teaching method,learning effect and comprehensive feeling.This indicates that ideological and political education needs to be varied among different persons.Most students want to increase the actual case analysis,the appreciation of film and television works,close connection with current affairs;and enhance the interactive and interesting.Therefore,it is suggested to provide differentiated teaching contents and methods,introduce film and television works appreciation and interactive teaching methods,and closely combine with current affairs,etc.

关 键 词：课程思政 电子商务 教学效果 

分 类 号：G642[文化科学—高等教育学]