书籍带货达人模式对图书馆阅读推广工作的启示  

The Implications of Book Delivery Mode for Library Reading Promotion

作　　者：黄敏娟 秦萍[1,2] 李小涛[2,3] Huang Minjuan;Qin Ping;Li Xi

机构地区：[1]南京航空航天大学图书馆,江苏南京210016 [2]南京航空航天大学工业和信息化智库评价中心,江苏南京210016 [3]南京航空航天大学图书馆学科研究与评价中心

出　　处：《新世纪图书馆》2024年第10期38-42,共5页New Century Library

摘　　要：图书馆阅读推广工作应顺应时代需求,论文以抖音头部平台,调研该平台上书籍类目带货达人,使用层次分析法整理出Top10账号并对其分析。总结书籍带货达人模式特点并结合图书馆阅读推广当前的困境机遇,为图书馆阅读推广新模式的创新提供思路。图书馆阅读推广与书籍带货达人营销方式相结合这种新型阅读推广模式占据数字时代的流量风口,利于用户“沉淀”及阅读推广活动的可持续发展。The library’s reading promotion work should comply with the needs of the times.This paper uses the Tiktok Head Platform to investigate the book category delivery personnel on this platform,collate and analyze the Top10 account number using the analytic hierarchy process,summarize the characteristics of the book delivery mode,and combine the current dilemma and opportunities of the library’s reading promotion,to provide ideas for the innovation of the library’s new reading promotion mode.The combination of library reading promotion and book sales influencer marketing is a new type of reading promotion model that occupies the traffic trend of the digital age,which is conducive to the“sedimentation”of users and the sustainable development of reading promotion activities.

关 键 词：阅读推广 抖音 书籍带货达人 营销 

分 类 号：G252.17[文化科学—图书馆学]