宠物洗护市场新品趋势及产业资源落地  

New Trends in the Pet Grooming Market and Supply Chain Empowerment Recommendations

作　　者：江政潮 JIANG Zhengchao(Hainan Kunyuan Life Technology Co.,Ltd,Chengmai,Hainan 571900,China)

机构地区：[1]海南鲲元生活科技有限公司,海南澄迈571900

出　　处：《中国洗涤用品工业》2024年第11期33-44,共12页China Cleaning Industry

摘　　要：基于中国宠物洗护市场的发展阶段及用户洞察进行剖析,结合日本市场产品对比,概括了三大主要趋势:纯净植萃、人宠共融和情绪疗愈。纯净植萃趋势强调使用天然成分和环保材料,满足消费者对健康、安全和可持续发展的需求;人宠共融趋势则关注产品设计和功能要同时兼顾考虑宠主和宠物双方的需求和体感,使宠物与主人在日常生活中更加亲密,共享美好时光;情绪疗愈趋势通过香氛及功效等手段,帮助宠物缓解压力,提升宠主和宠物的生活质量。还探讨了这些趋势如何通过产业数字化平台进行新品开发落地,为产业上下游各方提供了宝贵的参考和启发。This article analyzes the development stages and user insights of the pet grooming market in China.Currently,the Chinese pet grooming market is experiencing rapid growth,with the segmentation of demand and scenarios driving explosive growth across various categories.Consumers'expectations for pet products are also increasing.The article summarizes three major trends:Pure Botanical Extracts,Human-Pet Integration,and Emotional Healing.The article also explores how these trends can be implemented through industrial digital platforms for new product development,providing valuable references and inspiration for all parties involved in the industry supply chain.

关 键 词：纯净植萃 人宠共融 情绪疗愈 

分 类 号：TQ320.79[化学工程—合成树脂塑料工业]