祁连山珍稀物种科普视频制作与传播中的问题及对策  

Problem and Countermeasure in Rare Species Popular Science Video Producting and Spreading in Qilian Mountains

作　　者：王德鹏 WANG Depeng(Gucheng Station of Gansu Qilianshan National Nature Reserve Management and Protection Center,Tianzhu,Gansu 733211)

机构地区：[1]甘肃祁连山国家级自然保护区管护中心古城自然保护站,甘肃天祝733211

出　　处：《热带农业工程》2024年第5期154-157,共4页Tropical Agricultural Engineering

摘　　要：为了改进和提高祁连山珍稀物种科普视频制作质量和传播速度,使其在增强公众的生态保护意识、激发科研工作者的探索热情、提升旅游爱好者的观光动力和促进国际社会多方环保合作等方面发挥更大作用。本文就祁连山珍稀物种科普视频制作和传播中存在的所需财力和物力有待提高、网络覆盖和受众人口不高、取材和制作质量有待提高、科普视频内容类同度较高等问题进行了深入分析。针对存在的问题提出了提高科普制作财力和物力投入、利用多渠道和多社交媒体传播、提高内容精准性和制作科学性、降低取材和制作方式同质化等建议和对策,对下一步祁连山珍稀物种保护具有一定的指导作用。In order to improve making quality and spreading speed of rare species popular science video in Qilian Mountain,thereby make it play great role in enhancing the public's awareness of ecological protection,stimulating the enthusiasm of researchers for exploration,stimulating the motivation of tourism enthusiasts,and boosting multi-party environmental protection cooperation among the international community.In this article,the problems of popular science videos making and spreading of rare species in Qilian Mountain were analyzed deeply,which were the financial and material resource need to be increased,the network coverage and the audience are not high,the material,and making quality need to be improved,and the same degree of content is high.The suggestion and countermeasures were proposed to the existing problems,which were the financial and material resource should be increased,the multiple channels and social media communication should be used,the accuracy of content and scientific of production should be improved,the same degree of content should be decreased,the suggestion and countermeasures has a certain guiding role of rare species protection in Qilian Mountain.

关 键 词：科普视频 制作 传播 问题 对策 

分 类 号：G209[文化科学—传播学]