西北地区冰雪旅游运动场馆供给的阻滞因素与发展策略  

Difficulties and development strategies in the supply of ice and snow tourism venues in northwest China

作　　者：梁蕴秋 佟真祯 LIANG Yunqiu;TONG Zhenzhen(Shenyang Normal University,Shenyang 110034,Liaoning,China;Guidaojiaotong Polytechnic Institute,Shenyang 110023,Liaoning,China)

机构地区：[1]沈阳师范大学,辽宁沈阳110034 [2]辽宁轨道交通职业学院,辽宁沈阳110023

出　　处：《辽宁体育科技》2024年第6期64-69,共6页Liaoning Sport Science and Technology

基　　金：国家社科基金项目“2022冬奥会背景下我国冰雪运动场馆公共服务制度研究”(项目编号:18BTY026)。

摘　　要：通过对西北五省(区)冰雪旅游运动场馆供给现状的调查,深入分析其经营管理模式,旨在为助推冰雪旅游产业向好发展提供参考。研究认为:西北地区经济整体发展水平较低,冰雪运动发展较晚,冰雪场馆在公共服务方面存在诸多问题,如政策扶持力度不足、产业发展规划不科学、滑雪场建设经费投入不足、专业技术管理人才匮乏、品牌知名度和影响力偏低等。据此提出发展策略:完善制度建设,强化保障措施;统筹整合资源,区域联动发展;实施多措并举,保障资金投入;拓宽揽才渠道,保障人才供给;打造特色品牌,加大宣传力度。Through a survey of the current state of ice and snow tourism sports venues in the five northwestern provinces and an in-depth analysis of their management models,the aim is to promote the positive development of the ice and snow tourism industry.It is found that the overall economic development level in the northwest region is relatively low,and the development of ice and snow sports started late.There are numerous issues in terms of public services related to ice and snow venues,such as a lack of strong policy support,a lack of scientific industrial development planning,insufficient investment in ski resort construction funds,a shortage of professional technical management talents,and low brand awareness and influence.Based on the above issues,the following solutions are proposed:improve institutional construction and strengthen safeguard measures,coordinate and integrate resources for regional linkage development,implement multiple measures to ensure capital investment,expand talent acquisition channels to ensure talent supply,build distinctive brands and increase publicity efforts.

关 键 词：西北地区 冰雪旅游 运动场馆 场馆供给 

分 类 号：G818[文化科学—体育学]