动画玩偶服饰形象设计中的色彩表现研究  

Study on color expression in the design of animated doll costume image

作　　者：裴凯丽 钱律诚 PEI Kaili;QIAN Lucheng(College of Art and Design,Jiangxi University of Science and Technology,Nanchang 330200,China)

机构地区：[1]江西科技学院艺术设计学院,江西南昌330200

出　　处：《染整技术》2024年第11期123-125,共3页Textile Dyeing and Finishing Journal

摘　　要：在当今动画产业中,动画玩偶是重要的衍生产品,其服饰设计对于品牌形象和消费者体验具有深远的影响。服饰的色彩表现不仅能够吸引目标观众,还能够有效传递角色性格和故事情境,增强观众的情感投入和认同感。通过探讨动画玩偶服饰设计中的色彩表现,有助于揭示如何应用色彩策略提高动画玩偶服饰的视觉效果和市场竞争力。In today's animation industry,animated dolls are important derivative product,and their clothing design has a profound impact on brand image and consumer experience.The color performance of costumes not only attracts the target audience,but also effectively conveys the character's personality and story context,enhancing the audience's emotional commitment and sense of identity.By exploring the color expression in the design of animated doll costumes,it helps to reveal how to apply color strategies to improve the visual effects and market competitiveness of animated doll costumes.

关 键 词：动画玩偶 服饰设计 心理效应 色彩表现 

分 类 号：TS941.17[轻工技术与工程—服装设计与工程]