基于顾客感知价值的体育培训机构服务质量提升路径研究  

Research on the Path of Improvingg Service Quality of Sports Training Institutions Based on Customer Perceived Value

作　　者：张育建 王艳 Zhang Yujian;WangYan(School of Physical Education,Ludong University,Yantai Shandong 264000)

机构地区：[1]鲁东大学体育学院,山东烟台264000

出　　处：《安徽体育科技》2024年第5期41-46,58,共7页Journal of Anhui Sports Science

摘　　要：本研究结合顾客感知价值理论通过文献资料法、问卷调查法、实地考察法、数理统计法等方法来对体育培训机构服务对象展开调研,对家长和学员顾客感知价值的“利益”“权衡”“感知”进行分析,提出机构可在“场地设施”“任务分工”“教学教研”“教练员队伍”“宣传方式”提升服务质量的路径与策略建议。This study combines customer perceived value theory to conduct research on the service objects of sports training institutions through methods such as literature review,questionnaire survey,field investigation,and mathematical statistics.It analyzes the"benefits","trade-offs",and"perceptions"of customer perceived value for parents and students,and proposes that institutions can improve their"venue facilities","task division","teaching and research","coach teams",and"publicity methods"path and strategy recommendations for improving service quality.

关 键 词：体育培训 学员家长 感知价值 优化路径 

分 类 号：C800.5[社会学—统计学]