遮蔽与解蔽:智媒时代新闻生产与消费的变革  

Concealment and unveiling:the transformation of news production and consumption in the intelligent media era

作　　者：杨璇羽 王悦欣 YANG Xuanyu;WANG Yuexin(Jiangsu Shared Development Research Base,Nanjing Normal University of Special Education,Nanjing 210038,China;Chinese Special Education Museum,Nanjing Normal University of Special Education,Nanjing 210038,China)

机构地区：[1]南京特殊教育师范学院江苏共享发展研究基地,江苏南京210038 [2]南京特殊教育师范学院中国特殊教育博物馆,江苏南京210038

出　　处：《江苏理工学院学报》2024年第5期123-128,共6页Journal of Jiangsu University of Technology

基　　金：国家社科基金项目“开放政府数据公共价值实现机制研究”(19BTQ060);中宣部文化名家暨“四个一批”人才专项“政府数据治理文化体系构建及运行机制研究”。

摘　　要：智媒时代,新闻的生产与消费发生了巨大变革。从新闻消费的视角透视这一变革发现,用户的新闻获取方式从主动搜索转向算法驱动的被动接受,在新闻传播中由参与的客体转变为主体。基于智能算法的新闻推送容易使新闻消费者处于信息过载的状态,而且由于推送的新闻大多集中于某些主题,导致用户陷入“信息茧房”的现象也很普遍。因此,媒体在新闻生产中应该围绕消费者的需求,生产出具有良好“心流体验”的作品;传统官办媒体急需向融合媒体转型,打造新媒体矩阵,继续发挥好主流媒体的作用;新闻生产者要避免流量至上导向下的新闻造假问题,与新闻消费者共同遵守相关法律法规,营造文明健康的网络环境。In the intelligent media era,the production and consumption of news have undergone tremendous changes.From the perspective of news consumption,these changes reveal that users’approach to news acquistion has changed from active searching to algorithm-driven passive acceptance,transforming them from participants into primary agents in news dissemination.Algorithm-based news delivery often leads to information overload for consumers and,due to the frequent focus on specific topics,also results in the widespread phenomenon of the“information cocoons”.To address this,media should focus on the needs of consumers by producing high-quality content that fosters a“flow experience”.Traditional official media must urgently transition to integrated media,establish a new media matrix,and continue fufilling the role of mainstream media.News producers should avoid fake news driven by a traffic-oriented approach and,together with consumers,comply with relevant laws and regulations to create a healthy and civilized online environment.

关 键 词：智媒时代 新闻生产 新闻消费 信息茧房 

分 类 号：G210[文化科学—新闻学]