体育产业协会参与行业治理的理论解释、治理方式与路径优化  

Theoretical Explanation,Governance Methods,and Path Optimization of Sports Industry Associations’Participation in Industry Governance

作　　者：郑和明 刘洋[1] 金秧 ZHENG Heming;LIU Yang;JIN Yang(Zhejiang Sports Industry Collaborative Innovation Center,Hangzhou Normal University,Hangzhou 311121,China;Antai College of Economics and Management,Shanghai Jiao Tong University,Shanghai 200240,China)

机构地区：[1]杭州师范大学浙江体育产业协同创新中心,浙江杭州311121 [2]上海交通大学安泰经济与管理学院,上海200240

出　　处：《天津体育学院学报》2024年第6期730-737,共8页Journal of Tianjin University of Sport

基　　金：国家社会科学基金项目(项目编号:21BTY076)。

摘　　要：市场经济本质上是信用经济,推进体育行业信用体系建设,提振体育行业消费信心是持续推动体育产业高质量发展的内在要求。以信息经济学理论对体育企业的失信行为和体育产业行业协会参与行业治理进行学理解释,发现在信息不对称的市场交易中,个别体育企业追求短期利益最大化而采取投机行为,在缺乏有效惩戒和行业自律情况下,导致细分市场的整体行业性信用危机爆发。应利用体育产业行业协会在解决市场信息不对称的作用,建构枢纽型、协同型和共益型治理方式,围绕体育产业市场发展过程中长期存在的行业信息“效用”不足、行业协会组织“效能”不强、政社互动“效率”不高等薄弱环节,提出建立体育企业信息披露路径、企业集体行动路径和政社伙伴关系路径,以期为提高行业治理水平、促进体育产业高质量发展提供参考。The essence of a market economy is a credit economy,and promoting the construction of a credit system in the sports industry and boosting consumer confidence in the sports industry are inherent requirements for continuously promoting high-quality development of the sports industry.The study provides a theoretical explanation for the dishonest behavior of sports enterprises and the participation of sports industry associations in industry governance using information economics theory.It was found that in market transactions with information asymmetry,some sports companies pursued short-term profit maximization and engaged in speculative behavior.Without effective punishment and industry selfdiscipline,this led to the outbreak of an overall industry crisis in segmented markets.Research suggests that the role of sports industry associations in addressing market information asymmetry should be utilized to construct hub type,collaborative type,and common benefit type governance approaches.Focusing on the long-standing weaknesses in the development process of the sports industry market,such as the insufficien“t utility”of industry information,weak organizational“efficiency”of industry associations,and low“efficiency”of political social interaction,it is proposed to establish paths for enterprise information disclosure,collective action of sports enterprises,and political social partnership in order to improve the level of industry governance and provide reference for promoting high-quality development of the sports industry.

关 键 词：体育产业行业协会 治理 信息经济学 失信行为 

分 类 号：G80-05[文化科学—运动人体科学]