广电行业面临的互联网电视挑战及其应对策略  

Internet TV Challenges Faced by Radio and Television Industry and Countermeasures

作　　者：次仁卓嘎 白玛群宗 索朗拉姆 罗桑次仁 Ci Ren Zhuo Ga;Bai Ma Qun Zong;Suo Lang La Mu;Luo Sang Ci Ren(Tibet Radio and Television Station,Lhasa Xizang 850000)

机构地区：[1]西藏广播电视台,西藏拉萨850000

出　　处：《中国科技纵横》2024年第18期51-53,共3页China Science & Technology Overview

摘　　要：随着互联网技术的迅猛发展,特别是互联网电视(OTT TV)的兴起,传统广播电视行业面临着前所未有的冲击和挑战。基于此,本文分析了互联网电视对广电行业的影响以及互联网电视为广电行业带来的挑战,并提出了相关应对策略,包括加大内容创新与多元化发展力度、推动数字化智能化转型以及加强与互联网平台的协同合作等,以期为广电行业的发展提供有益参考和借鉴。With the rapid development of Internet TV,especially the rise of Internet TV(OTT TV),the traditional radio and television industry is facing unprecedented impacts and challenges.Based on this,this paper analyzes the impact of Internet TV on the radio and television industry and the challenges Internet TV brings to the radio and television industry.Then,in response to these challenges,we proposed relevant countermeasures,including increasing content innovation and diversified development,promoting digital and intelligent transformation,and strengthening cooperation with the Internet platform,in order to provide useful reference and reference for the development of the radio and television industry.

关 键 词：广电行业 互联网电视 挑战 应对策略 

分 类 号：G229.23[文化科学]