元宇宙境脉中的文化消费异托邦  

The Heterotopia of Cultural Consumption in the Context of the Metaverse

作　　者：徐望[1,2,3] Xu Wang

机构地区：[1]江苏省文化艺术研究院 [2]南京大学艺术文化研究所 [3]南京艺术学院紫金文创研究院

出　　处：《理论月刊》2024年第11期79-89,160,共12页Theory Monthly

基　　金：国家社科基金艺术学项目“多元融通视域下的新时代文化消费研究”(22BH143);国家社科基金艺术学重点项目“推进国家文化数字化发展与治理研究”(23AH020)。

摘　　要：20世纪90年代,钱学森用“灵境”指称“虚拟现实”。2020年,“元宇宙元年”开启,“虚拟现实”技术进阶造就了虚实互生的元宇宙灵境,成为当下文化消费体验的新时空境脉。对此进行研究,可以引入福柯提出的“异托邦”概念及理论,发现与解析时空解构、焕新体验的元宇宙异托邦。在这个异托邦中,消费者的身体形态是化身与分身,显现了虚实互生、无限分延的特征。对于这个异托邦,要在“人—物—场—技”四个层面上进行治理,重塑四重价值。重塑消费主体价值,要推动主体获得真正的身心自由;重塑消费事物的价值,要提升事物体验并关注消费过程中的人—物关系;重塑消费场域价值,要不断在场巩固社会主义核心价值体系;重塑代具性技术价值,要反思和反制技术对人的僭越。In the 1990s,Qian Xuesen used“spiritual realm”to refer to“virtual reality”.Since the“first year of the metauniverse”started in 2020,the advancement of“virtual reality”technology has created a metauniverse spiritual realm of virtuality and reality,which has become a new space-time context of the current cultural consumption experience.To study this,we can introduce the concept and theory of“heterotopia”proposed by Foucault,and discover and analyze the metauniverse heterotopia of space-time deconstruction and novel experience.In this heterotopia,the body shape of consumers is avatar and separation,characterized by both virtual reality and infinite extension.As for this heterotopia,it is necessary to govern at the four levels of“subject-object-field-technology”and reshape the four values.To reshape the value of the consumer subject,it is necessary to promote the subject to obtain real physical and mental freedom.To reshape the value of the consumed object,we should enhance the object experience and pay attention to the subject-object relationship in the process of consumption.To reshape the value of the consumption field,we must constantly consolidate the socialist core value system.To reshape the value of embodied technology,we must reflect on and counter the arrogation of technology to human beings.

关 键 词：元宇宙 异托邦 文化消费 文化境脉 

分 类 号：G114[文化科学] G124