基于PEST分析法的天津团泊健康城发展为国际医疗旅游港的策略研究  

Study on the strategy of developing Tianjin Tuanbo Health City into an international medical tourism port based on pest analysis method

作　　者：陈波宇 朱宴玉 郝莎 Chen Boyu;Zhu Yanyu;Hao Sha(China Academy of Medical Sciences Tianjin Institute of Medical Health,Tianjin,300000)

机构地区：[1]中国医学科学院天津医学健康研究院,天津300000 [2]中国医学科学院血液病医院(中国医学科学院血液学研究所),300000

出　　处：《医学前沿》2024年第12期183-184,共2页Frontiers of Medicine

摘　　要：团泊健康城位于天津静海区,依托团泊湖湿地生态优势,发展大健康产业,集医疗、体育、教育、康养于一体。政府支持完善交通、优化环境,并引进医疗资源,具备打造国际医疗旅游港的条件,团泊健康城瞄准亚洲中医药市场和欧美特色医疗需求,通过精准定位和国际合作,有助于提升国际竞争力。同时也面临医疗质量、知名度及市场对接等挑战,但总体而言,团泊健康城发展国际医疗旅游港具有可行性。Tuanbo Health City is located in Jinghai District,Tianjin.Relying on the ecological advantages of Tuanbo Lake wetland,Tuanbo Health City develops a big health industry,integrating medical treatment,sports,education and health care.The government supports the improvement of transportation,the optimization of environment and the introduction of medical resources,which has the conditions to build an international medical tourism port.Tuanbo Health City aims at the Asian Chinese medicine market and the medical needs with European and American characteristics,and helps to enhance international competitiveness through accurate positioning and international cooperation.At the same time,it also faces challenges such as medical quality,popularity and market docking,but overall,it is feasible to develop Tuanbo Health City into an international medical tourism port.

关 键 词：大健康产业 产业规划 资源基础理论 知识管理理论 

分 类 号：F42[经济管理—产业经济]