马克思主义文化观视域下乡村旅游文化品牌建设研究  

Research on the Construction of Rural Tourism Culture Brand from the Perspective of Marxist Cultural View

作　　者：张玉 Yu Zhang(School of Marxism,Wuhan University of Technology,Wuhan,Hubei 430205)

机构地区：[1]武汉工程大学马克思主义学院,湖北武汉430205

出　　处：《教育思想理论研究》2024年第10期61-63,共3页Research on Educational Thought Theory

摘　　要：乡村旅游文化品牌建设是乡村振兴战略的重要组成部分,马克思主义文化观为其提供了重要的理论指导。本文从马克思主义文化观的视角出发,概述了马克思主义文化观和乡村文化品牌建设的基本内涵及其在当代社会的意义。随后,文章对当前乡村旅游文化品牌建设的实际情况与面临的难题进行了剖析。最后,在前者基础上,文章进一步探讨了推进乡村旅游文化品牌建设的具体策略与实践路径,包括深入挖掘文化内涵、注重品牌传承与创新、加强品牌宣传与推广等。The construction of rural tourism cultural brand is an important part of the rural revitalization strategy,and the Marxist cultural view provides important theoretical guidance for it.From the perspective of Marxist cultural view,this paper summarizes the basic connota-tion of Marxist cultural view and rural cultural brand building and its significance in contemporary society.Subsequently,the article ana-lyzes the actual situation and problems faced by the current rural tourism culture brand building.Finally,on the basis of the former,the arti-cle further explores the specific strategies and practical paths to promote the construction of rural tourism cultural brands,including in-depth excavation of cultural connotations,emphasis on brand inheritance and innovation,and strengthening brand promotion and promotion.

关 键 词：马克思主义文化观 乡村旅游 文化品牌建设 

分 类 号：F592.7[经济管理—旅游管理]