观念流:一个分析数字时代信息扩散与观念演化的新视角  

Concept Flows:A New Perspective to Analyze Information Diffusion and Conceptual Evolution in the Digital Age

作　　者：刘河庆 Liu Heqing

机构地区：[1]华中科技大学社会学院 [2]华中科技大学数字社会研究中心

出　　处：《社会学研究》2024年第6期23-44,M0003,M0004,共24页Sociological Studies

基　　金：国家社会科学基金一般项目“数智社会大语言模型的知识生产模式及其社会影响研究”(24BSH024)的阶段性成果。

摘　　要：理解数字时代信息扩散需要应对日益增长的社会动态性和复杂性。本研究提出“观念流”分析视角,通过挖掘信息中承载的情绪、集体观和偏见等三种观念,揭示平台观念流动的复杂图景。从平台层面看,三种观念随时间变化构成一个不同速率的多重流动体系。从平台到用户的观念流动看,平台推送的观念虽受外部事件影响不断波动,但用户间的观念差异并未持续扩大、缩小抑或变得混乱,而是呈现“同频共振”的模式。上述发现揭示了信息扩散背后社会事实、平台和用户间的复杂互动机制。观念流对社会复杂动态变化的敏感性和灵活性使其有潜力广泛应用于数字社会的重要研究议题。Understanding the information diffusion in the digital age needs to deal with the increasing social dynamics and complexity.This article proposes an analytical perspective“Concept Flows”and reveals the complex landscape of concept flow within digital platforms by mining the emotions,collective views,and biases embedded in information.In the aspect of platform,the three concepts constitute a multiplicity of flows with varying rates over time.In the aspect of concept flow from platform to users,despite the fluctuations of concepts pushed by the platform due to external events,the concept differences between users do not increasingly diverge,converge,or become chaotic.Instead,they exhibit a“sympathetic resonance effect”.These findings reveal the complex interaction mechanisms among social facts,platforms,and users behind information diffusion.The Concept Flows perspective's sensitivity and flexibility in capturing complex social dynamic changes suggest its potential application in broader important agendas about digital society.

关 键 词：观念流 信息扩散 生成式人工智能 社会观念 同频共振 

分 类 号：C91[经济管理]