A Study of Creative Imagery in Public Service Posters Based on Design Cultural Codes Theory  

作　　者：Yuqi Yang 

机构地区：[1]HuBei Univeristy,Hubei Province,China,430000

出　　处：《Advances in Humanities Research》2023年第1期47-55,共9页人文研究进展（英文）

摘　　要：This study,grounded in design culture code theory,rigorously explores the multifaceted impact of visual imagery on poster design.Uniting theory with practicality,it dissects the strategic,semiotic,and technical aspects of poster creation,illuminating how visual elements are strategically employed,convey nuanced meanings,and adhere to design principles.Notably,it scrutinizes the adaptability of these strategies across diverse socio-cultural contexts.The study enriches our comprehension of how visual choices endow posters with significance and emotional resonance.Furthermore,it contributes novel insights into the technical intricacies of visual design principles.By synthesizing theory and practice,with an emphasis on cross-cultural adaptability,this study advances our understanding of how visual imagery influences strategic,meaningful,and technical dimensions in poster design.It holds implications for design practitioners and offers inspiration for future research in this field.In humility,it contributes to the existing body of knowledge while paving the way for further exploration in the discipline.

关 键 词：visual imagery design culture code public service posters global warming 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]