苗绣文化在现代产品设计中的应用探析  

The Application of Miao Embroidery Culture in Modern Product Design

作　　者：施译涵 付强[1] SHI Yihan;FU Qiang(Nanjing Tech University,Nanjing 210000,China)

机构地区：[1]南京工业大学,江苏南京210000

出　　处：《西部皮革》2024年第20期112-114,共3页West Leather

摘　　要：文章以苗绣文化起源为出发点,分析当前苗绣文化元素在现代产品设计中的应用案例,探索如何通过使用AIGC技术赋能文创设计、利用数字化传播平台带动文旅融合与实施跨界等策略,将苗绣文化元素更有效地和现代设计语言进行整合,从而打破传承困境,为苗绣未来的发展方向提供新的思考空间,为文创产品设计的创新提供一定的建议。Taking the origin of Miao embroidery culture as the starting point,this paper analyzes the current application cases of Miao embroidery cultural elements in modern product design,and explores how to integrate Miao embroidery cultural elements with modern design language more effectively by using AIGC technology to enable cultural and creative design,and using digital communication platform to drive cultural and tourism integration and implement cross-border strategies,so as to break the inheritance dilemma.It provides a new thinking space for the future development direction of Miao embroidery,and provides certain suggestions for the innovation of cultural and creative product design.

关 键 词：苗族刺绣 文创产品设计 文化传承 

分 类 号：J523.6[艺术—艺术设计] G124[文化科学]