新媒体时代医院宣传工作创新路径探索  

Exploration of Innovative Paths for Hospital Propaganda Work in the New Media Era

作　　者：钱菁璐 丁燕 曹婷婷 QIAN Jinglu;DING Yan;CAO Tingting(Propaganda Department,Zhenjiang Maternal and Child Health Hospital,Zhenjiang 202001,Jiangsu,China)

机构地区：[1]镇江市妇幼保健院宣传科,江苏镇江202001

出　　处：《中国卫生产业》2024年第14期237-240,共4页China Health Industry

摘　　要：本文深入探讨了新媒体时代医院宣传工作的核心价值,其不仅关乎医院品牌形象的塑造,更影响患者的就医选择与医疗体验,为适应新媒体环境,医院必须寻求宣传工作的创新路径,从而更有效地促进医院的综合发展,提升社会影响力。This paper deeply discusses the core value of hospital publicity work in the new media era.It is not only related to the shaping of hospital brand image,but also affects the patient's choice of medical treatment and medical experience.In order to adapt to the new media environment,hospitals must seek innovative paths for publicity work,so as to more effectively promote the comprehensive development of hospitals and enhance social influence.

关 键 词：新媒体 医院宣传工作 工作路径 

分 类 号：R197[医药卫生—卫生事业管理]