新时代博物馆观众服务体系建设研究  

Research on the Development of Audience Service Systems in Museums in the New Era

作　　者：白炜 BAI Wei(The Palace Museum,Beijing,100009,China)

机构地区：[1]故宫博物院,北京100009

出　　处：《文化创新比较研究》2024年第29期87-92,共6页Comparative Study of Cultural Innovation

摘　　要：该研究旨在探讨新时代背景下博物馆观众服务体系的建设策略,分析其发展现状与存在的问题,并提出改进措施。研究发现,随着互联网技术进步和公众需求的变化,博物馆服务体系面临提升硬件设施、创新服务模式和增强互动体验等挑战。通过文献分析和案例研究,得出博物馆服务体系的优化应关注多元服务矩阵建设、数字化服务提升、专业化服务能力提高、安全保障措施加强及馆内设施环境优化等策略。研究结论强调,博物馆需以高质量发展为目标,创新服务模式,适应观众需求,以提升整体服务水平和社会影响力。This study aims to explore the construction strategies of museum audience service systems in the context of the new era,analyze their current status and issues,and propose improvement measures.The research identifies that with technological advancements and changing public demands,museums face challenges such as upgrading hardware facilities,innovating service models,and enhancing interactive experiences.Through literature analysis and case studies,it is concluded that optimizing museum service systems should focus on developing a diverse service matrix,enhancing digital services,improving professional service capabilities,strengthening security measures,and optimizing internal facilities and environment.The study emphasizes that museums need to target high-quality development,innovate service models,and adapt to audience needs to enhance overall service quality and social impact.

关 键 词：博物馆 观众服务体系 新时代 数字化服务 专业化服务 安全保障 

分 类 号：G269.27[历史地理—考古学及博物馆学]