数字战略的“动”与“静”:传统企业数字化转型与动态演化  

“Dynamic”and“Static”of Digital Strategy:Digital Transformation and Dynamic Evolution of Traditional Enterprise

作　　者：常馨之 杨博旭 CHANG Xinzhi;YANG Boxu(School of Economics and Management,University of the Chinese Academy of Sciences,Beijing 100190,China;Institute of Quantitative Economics and Technical Economics,Chinese Academy of Social Sciences,Beijing 100732,China;Laboratory of Economic Big Data and Policy Evaluation,Chinese Academy of Social Sciences,Beijing 100732,China)

机构地区：[1]中国科学院大学经济与管理学院,北京100190 [2]中国社会科学院数量经济与技术经济研究所,北京100732 [3]中国社会科学院经济大数据与政策评估实验室,北京100732

出　　处：《山东财经大学学报》2024年第6期97-107,共11页Journal of Shandong University of Finance and Economics

基　　金：国家自然科学基金项目“合作网络中多重制度逻辑对企业创新的影响研究”(72304277);中国社会科学院研究所实验室综合资助项目“经济大数据与政策评估实验室”(2024SYZH004);中国社会科学院青年启动基金“数字基础设施的绿色创新效应研究”(2024QQJH124);浙江省科学技术厅单一采购来源项目“浙江区域创新能力建设研究项目”。

摘　　要：在数字化时代,传统企业面临着一个至关重要的战略抉择:如何在变革和稳定之间取得平衡。已有研究一般认为,传统企业倾向于强调稳定性,致力于巩固已有市场和技术,并且由于组织惯性较强,难以自我创新。实际中传统企业同样在积极利用数字技术进行自我革命,力图在数字业务开发与传统业务运营之间找到平衡点。这一研究问题尚未得到充分关注,缺乏深入研究。基于动态能力理论,采用案例研究方法,探讨了一家传统企业拓展智能制造业务的具体过程。文章提出了动态—稳定性二维模型,详细解释了传统企业如何在动态变革和稳定发展之间取得平衡,从而揭示了传统企业数字战略实践的内在机制。研究扩展了动态能力理论的应用范围,为传统企业的数字战略实践提供了理论指导和实践经验的启示。In the era of digitalization,traditional enterprises are faced with a crucial strategic choice:how to strike a balance between reform and stability.The previous studies generally suggest that traditional enterprises tend to emphasize stability,focus on consolidating existing markets and technology,and find it difficult to make self-innovation due to their strong organizational inertia.In practice,traditional enterprises are also actively utilizing digital technology for self-revolution,striving to find a balance point between digital business development and traditional business operation.This research issue has not received sufficient attention and lacks in-depth study.Based on dynamic capability theory and by adopting the case study method,this study explores the specific process of a traditional enterprise expanding its intelligent manufacturing business.A dynamic-stability two quadrant model is proposed,and detailed explanation is given on how traditional enterprises achieve a balance between dynamic reform and stable development,thus revealing the inherent mechanism of digital strategy practice in traditional enterprises.This study expands the application scope of dynamic capability theory,and provides theoretical guidance and practical experience implication for the digital strategy practice of traditional enterprises.

关 键 词：传统企业 动态能力 数字化转型 智能制造 

分 类 号：F204[经济管理—国民经济]