我国台湾地区稻米产业业态创新研究  

Innovative development of rice industry in Taiwan,China

作　　者：周琼[1] ZHOU Qiong(Fujian Taiwan Agricultural Research Center,Fuzhou,Fujian 350003,China)

机构地区：[1]福建省台湾农业研究中心,福建福州350003

出　　处：《台湾农业探索》2024年第3期1-7,共7页Taiwan Agricultural Research

基　　金：福建省科技计划省属公益类项目(2021R1033008)。

摘　　要：【目的/意义】研究我国台湾地区稻米产业业态创新的做法与经验,旨在为促进内地乡村产业业态创新提供借鉴。【方法/过程】通过案例分析的方法,阐述中国台湾稻米产业新业态的模式,并总结稻米产业业态创新的路径和机理,最后提出其经验与借鉴。【结果/结论】中国台湾稻米产业新业态包括创意农业、休闲农业、会展农业、智慧农业和品牌营销等,通过产业链延伸延长和产业功能拓展等路径,融入文化创意,满足消费者对产品的情感需求;通过高新技术渗透,促进精准管理和产品多元化;通过培育跨界联合主体,创新业态思维,从而实现业态创新。其成功经验为推广稻米产业文化并融入创意,财政补助推动稻米产业技术创新,培育多元主体助力业态创新。【Objective/Meaning】The practice and experience of Taiwan rice industry format innovation is studied in order to use as reference for promoting innovation in rural industries in Chinese mainland.【Methods/Procedures】Through case analysis,the new mode of Taiwan China rice industry is expounded,the path and mechanism of rice industry innovation is summarizes,and its experience and reference is finally put forward.【Results/Conclusions】The new formats of Taiwan's China rice industry include creative agriculture,leisure agriculture,exhibition agriculture,smart agriculture and brand marketing,etc.Through the extension of the industrial chain and the expansion of industrial functions,cultural creativity is integrated to meet consumers'emotional needs for products.High-tech penetration to promote accurate management and product diversification;Cultivate cross-border joint subjects and innovate business mode thinking,so as to realize business mode innovation.Its successful experience is to promote the rice industry culture and integrate creativity,financial subsidies to promote the rice industry technological innovation,and cultivate multiple subjects to help the industry innovation.

关 键 词：中国台湾 稻米产业 新业态 

分 类 号：F327[经济管理—产业经济]