数字素养对农户创业活动的影响分析——基于中国家庭追踪调查(CFPS)数据  

Analysis on the Impact of Digital Literacy on the Entrepreneurial Activities of Peasant Households——Based on the Data of China Family Panel Studies(CFPS)

作　　者：林雯雯 周毕芬[1] LIN Wen-wen;ZHOU Bi-fen(College of Public Administration and Law,Fujian Agriculture and Forestry University,Fuzhou,Fujian 350002,China)

机构地区：[1]福建农林大学公共管理与法学院,福建福州350002

出　　处：《台湾农业探索》2024年第3期37-44,共8页Taiwan Agricultural Research

基　　金：福建省财政厅专项课题(KSBC2301A);福建农林大学科技创新专项基金项目(KCX22F16A)。

摘　　要：【目的/意义】通过实证分析数字素养对农户创业活动的影响,以期释放农户创业潜能,助推乡村振兴发展。【方法/过程】基于2018年中国家庭追踪调查数据,以农户为研究对象,实证分析了数字素养对农户创业活动的影响。【结论/结果】研究表明:数字素养对农户创业活动的开展具有显著的正向促进作用;同时,这种影响在不同代际、城乡区域及收入水平间展现出差异性特征;此外,社会互动在农户的数字素养与创业活动之间扮演着关键的中介桥梁角色。据此,提出完善数字技能教育培训体系、推进数字环境建设、引导规范非正规借贷有序发展等措施。【Objective/Meaning】The impact of digital literacy on the entrepreneurial activities of peasant households was empirically analyzed,in order to release the entrepreneurial potential of peasant households and promote the rural revitalization and development.【Methods/Procedures】Based on the data of China Family Panel Studies in 2018,by taking the peasant households as the research object,the impact of digital literacy on the entrepreneurial activities of peasant households was empirically analyzed.【Results/Conclusions】The study showed that:the digital literacy had the significant positive promotion on the development of entrepreneurial activities of peasant households.At the same time,this effect showed the difference characteristics among different generations,urban and rural areas and income levels.In addition,the social interaction played the key intermediary role between the digital literacy and entrepreneurial activities of peasant households.Accordingly,the ccountermeasures were put forward,including improving the educational training system of digital skills,promoting the construction of digital environment,and guiding and regulating the orderly development of informal lending.

关 键 词：数字素养 农户创业活动 社会互动 

分 类 号：F323.8[经济管理—产业经济]