中国形象的国际传播舆论环境分析——基于X平台评论影响因素的实证研究  

An Analysis of the International Communication and Public Opinion Ecology of China’s Image——An Empirical Study Based on Influencing Factors of Comments on Platform X

作　　者：柯小俊 文子玉 KE Xiaojun;WEN Ziyu

机构地区：[1]武汉大学新闻与传播学院 [2]中央纪委国家监委新闻传播中心

出　　处：《湖北民族大学学报（哲学社会科学版）》2024年第6期122-133,共12页Journal of Hubei Minzu University：Philosophy and Social Sciences

基　　金：国家社科基金一般项目“中国共产党解决民族问题正确道路的历史考察研究”(24BMZ001)。

摘　　要：塑造中国的国家形象,需要厘清中国形象塑造活动所处的国际传播舆论环境,了解海外受众对中国感知的影响因素。借助“国际政治的三种文化”框架,本文对X平台(原推特)的评论数据进行量化分析,讨论了当前海外社交媒体上中国形象的影响因素。研究发现,以贸易规模、“一带一路”和基础设施项目为测量指标,以机制性的经济互动和相互依赖为基础的洛克文化,最能够影响海外用户看待中国的态度。研究认为,建构中国形象的国际传播环境主要是以“经济人”逻辑为基础的,这种环境反映了物质和经济基础对于中国形象和中国故事的承载作用。在未来研究和实践中,需要注意相关活动对于中国形象的塑造意义。To shape China’s national image,it is essential to clarify the international communication ecology in which the activities of image-building take place and to understand the influencing factors of overseas audiences’perceptions of China.Utilizing the framework of“three cultures of international politics”,this article conducts a quantitative analysis of comment data from platform X(formerly Twitter)to discuss the current influencing factors of China’s image on overseas social media.The research finds out that trade scale,the Belt and Road Initiative,and infrastructure projects serve as the most effective measurement indicators,with Lockean culture based on mechanisms of economic interaction and interdependence having the greatest influence on overseas users’attitudes toward China.The study argues that the international communication environment for constructing China’s image is primarily based on the logic of“economic man”,reflecting the role of material and economic foundations in representing China’s image and narrative.In future research and practice,attention needs to be paid to the significance of related activities in shaping China’s image.

关 键 词：国家形象 国际政治的三种文化 海外社交媒体 国际传播环境 

分 类 号：G206[文化科学—传播学] D820[政治法律—政治学] C912.63[政治法律—外交学]