基于SWOT-AHP模型的闽东文旅融合战略导向与融合路径  

Strategic Orientation and Integration Path of Culture and Tourism Integration in Mindong Area:Based on SWOT-AHP Model

作　　者：詹岚[1] 祁新华[2] ZHAN Lan;QI Xinhua(School of Tourism Management,Ningde Normal University,Ningde 352100,Fujian,China;School of Geographical Sciences,Fujian Normal University,Fuzhou 350007,Fujian,China)

机构地区：[1]宁德师范学院旅游管理学院,福建宁德352100 [2]福建师范大学地理科学学院,福建福州350007

出　　处：《山西师范大学学报（自然科学版）》2024年第4期97-106,共10页Journal of Shanxi Normal University(Natural Science Edition)

基　　金：福建省以马克思主义为指导的哲学社会科学学科基础理论研究基地“闽东特色乡村振兴之路研究中心”财政专项建设项目(闽财教指[2021]103号);福建省高校特色新型智库项目“精准扶贫与反返贫研究中心”建设项目(闽教科[2018]50号);闽东之光研究院资助项目论文“基于SWOT-AHP模型的闽东文旅融合战略导向与融合路径”(2024MDZG15);宁德师范学院科技特派员科研资助专项《乡村振兴战略下闽东“民宿+”产业融合发展创新研究》(2023ZX503).

摘　　要：文旅融合是新时代旅游和文化产业发展的新方向,然而,迄今关注闽东地区文旅产业融合的研究成果鲜见于报道.本文以闽东为例,运用SWOT模型定性分析闽东文旅融合的优势、劣势、机遇与威胁;在此基础上,构建SWOT-AHP模型对战略问题进行量化.结果表明,闽东文旅融合发展的优势>机遇>劣势>威胁,战略系数ρ>0.5,应积极采取开拓型发展战略.希望能够为闽东地区文化与旅游产业深度融合与高质发展提供有益借鉴.The integration of culture and tourism is a new direction of tourism and cultural industry in the new era.However,the research results focusing on the integration of culture and tourism industry in Mindong area are rarely reported so far.Taking Mindong area as the case,the SWOT model is used to qualitatively analyze the advantages,disadvantages,opportunities and threats of culture and tourism integration of Mindong area.On this basis,the SWOT-AHP model is constructed to quantify the strategic issues.The result shows that:the advantages,opportunities,disadvantages,threats are ranked from high to low.The strategic coefficientρis greater than 0.5.It is necessary to actively adopt the pioneering development strategy.It is hoped to provide valuable references for the deep integration and high-quality development of culture and tourism industry in Mindong area.

关 键 词：文旅融合 SWOT-AHP模型 发展战略 闽东 

分 类 号：F592.3[经济管理—旅游管理]