基于UGC文本数据的温州艺术乡村形象感知分析及提升研究  

Research on Analyzing and Enhancing Image Perception of Art Villages in Wenzhou Based on UGC Text Data

作　　者：周晨光 向南坪 李泺滢 ZHOU Chenguang;XIANG Nanping;LI Luoying(Modern Agricultural Planning and Design Institute,Wenzhou Institute of Agricultural Sciences,Wenzhou,Zhejiang,China,325006)

机构地区：[1]温州市农业科学研究院现代农业规划设计院,温州325006

出　　处：《园林》2024年第12期96-103,共8页Landscape Architecture Academic Journal

基　　金：温州市哲学社会科学规划年度课题一般项目“介入与融入:温州‘艺术乡建’个案比较研究”(编号:23WSK081YB)。

摘　　要：为促进温州地区艺术乡村的可持续发展,提升艺术乡村的整体形象,同时为浙江乡村振兴战略的实施提供有益参考,以温州市的4个代表性艺术乡村为研究对象,采用潜在狄利克雷分配模型(LDA)和扎根理论,利用八爪鱼工具在大众点评网站上获取用户生成内容(UGC)评价文本,借助旅游地形象的“认知—情感—整体”模型对艺术乡村形象感知进行探索。研究结果表明:(1)温州艺术乡村的感知维度涵盖乡村景观感知、乡村文化感知、乡村艺术感知和乡村服务感知4个方面;(2)温州艺术乡村的消极因素主要体现在场景体验、建筑景观、基础设施、管理服务、交通区位、自然环境6个方面;(3)当前存在的问题包括建设内容同质化、运营管理不足、商业化与原真性保护之间的冲突以及艺术介入的不可持续性。为此,提出以下改进策略:整合艺术资源、实现产业融合、加强原真性保护以及共建利益共同体。To promote the sustainable development of art villages in Wenzhou and enhance their overall image while providing useful references for implementing the rural revitalization strategy in Zhejiang,this study takes four representative art villages in Wenzhou as the research objects.By applying the Latent Dirichlet Allocation(LDA)model and Grounded Theory and utilizing the Octopus tool to collect user-generated content(UGC)reviews from the Dianping website,the study explores the perception of art villages’images in Wenzhou based on the“Cognitive-Affective-Overall”model of destination image.The research results indicate that:(1)The perception dimensions of art villages in Wenzhou include rural landscape perception,rural culture perception,rural art perception,and rural service perception;(2)The negative factors in art villages in Wenzhou are mainly refl ected in six aspects:scene experience,architectural landscape,infrastructure,management services,transportation location,and natural environment;(3)The current issues include homogenization of construction content,insuffi cient operational management,confl icts between commercialization and authenticity protection,and the unsustainability of artistic interventions.Therefore,the following improvement strategies are proposed:integrating art resources to achieve industrial integration,strengthening authenticity protection,and jointly building a community of shared interests.

关 键 词：艺术乡建 形象感知 温州艺术乡村 用户生成内容 狄利克雷分配模型 扎根理论 

分 类 号：TU986[建筑科学—城市规划与设计]