花卉主题展览与观光产业模式探究——以南京湖熟菊花展为例  

The Exploration of the Model of Flower-themed Exhibitions and Tourism Industry:Taking the Hushu Chrysanthemum Exhibition in Nanjing as an Example

作　　者：孙明秀 陈发棣[1] 管志勇[1] 房伟民[1] 陈素梅[1] SUN Mingxiu;CHEN Fadi;GUAN Zhiyong;FANG Weimin;CHEN Sumei(College of Horticulture,Nanjing Agricultural University,Key Laboratory of Landscaping,Ministry of Agriculture and Rural Affairs,Key Laboratory of Floral Biology and Germplasm Creation,Ministry of Agriculture and Rural Affairs(South),Key Laboratory of Biology of Ornamental Plants in East China,National Forestry and Grassland Administration,Nanjing,Jiangsu,China,210095)

机构地区：[1]南京农业大学园艺学院,农业农村部景观农业重点实验室,农业农村部花卉生物学与种质创制重点实验室(南方),华东地区花卉生物学国家林业和草原局重点实验室,南京210095

出　　处：《园林》2024年第12期126-133,共8页Landscape Architecture Academic Journal

基　　金：江苏省农业科技自主创新资金项目“菊花特色休闲农业产业关键技术创新与应用”(编号:CX(22)2033);江苏(江宁)现代农业(花卉)科技综合示范基地项目(编号:JATS[2024]012);江苏省重点研发计划(现代农业)“菊花抗性新基因挖掘与优异种质创新”(编号:BE2023367)。

摘　　要：在新时代背景下,发展农业旅游逐渐成为促进乡村振兴的有力措施,其中花卉主题展览与观光产业便是其中的重要形式。对花卉主题展览与观光产业进行深入研究并总结经验,有利于促进花卉三产融合进一步发展,带动地方经济,为乡村振兴、美丽乡村的建设提供参考。菊花种植与应用历史源远流长,因其具有极高的观赏价值和高洁的人文寓意,一直是传统庭院的重要景观植物之一。近年来,随着菊花品种多样性的日益丰富,以菊花为主题花卉的旅游观光产业成为花卉旅游的特色板块。以南京湖熟菊花展为例,从依托的专业技术力量、菊花的丰富品种资源及其应用、展区的设置、游客参与、菊花产业链延伸、花展文宣等方面分析菊花旅游产业的经营模式,为花卉主题的旅游产业发展提出以下建议:(1)引进优质花卉品种,建立优质的花卉品种资源库;(2)依托专业的科研团队;(3)精心规划展区模块;(4)全方位提高游客参与度;(5)开发花卉衍生产品,延伸产业链;(6)注重文宣工作。Under the present background,agricultural tourism has become a robust measure to promote rural revitalization.The flower-themed exhibition and tourism industry is one form of carrying on further research on the tourism industry for promoting the integration of three industries in the flower industry,which could promote the local economy and provide references for the rural revitalization and the construction of beautiful countryside.The planting and application of chrysanthemums have a long history.Because of its high ornamental value and noble humanistic signifi cance,it has been one of the critical landscape plants in traditional courtyards.In recent years,with the increasing varieties of chrysanthemums,the chrysanthemum-themed flower tourism industry began to appear.In this paper,we take the example of the chrysanthemum exhibition in Hushu of Nanjing to analyze the management model of tourism industry of chrysanthemums from the following aspects:science and technology,the germplasm resources and application of chrysanthemums,the setting of exhibition area,the participation of tourists in the chrysanthemum exhibition,the extension of the industry chain of chrysanthemums,and the promotions of the flower exhibition,to provide references for the flower tourism industry.Through analysis,we give the following suggestions:(1)Rely on the high-quality germplasm resource of flowers;(2)Introduce professional talents;(3)Make the planning of the exhibition area reasonably and scientifi cally;(4)Improve the engagement of tourists in all aspects;(5)Develop derivatives of flowers and improve the industrial chain further to promote tourism;(6)Conduct publicity campaigns.

关 键 词：菊花 农业旅游 主题花展 种质资源 花卉产业 乡村振兴 

分 类 号：TU986[建筑科学—城市规划与设计]