竞合理论视角下苏州旅游度假区协同发展研究  

Study on the Synergistic Development of Tourism Resorts in Suzhou from the Perspective of Co-opetition Theory

作　　者：崔子莹 侯爱敏[1,2] Cui Ziying;Hou Aimin

机构地区：[1]苏州科技大学建筑与城市规划学院 [2]苏州乡村振兴研究院

出　　处：《城市建筑》2024年第23期154-158,共5页Urbanism and Architecture

摘　　要：我国旅游产业正面临转型升级的关键拐点,人民群众的旅游消费需求从低层次向高品质和多样化转变,度假区作为能够满足消费者多元化需求的旅游产品,逐渐成为需求热点。然而,在度假旅游这片蓝海里,市场竞争依旧激烈,地缘相近的度假区之间环境本底相似性高,同质化严重,竞争明显而协同不足等问题日益显露,为突破度假区在发展中面临的质量效益下滑瓶颈,势必需要采取新的策略。有鉴于此,文章引入竞合理论,以数量众多、同质化程度高的苏州市旅游度假区为研究对象,在深入探究竞合现状的基础上,归纳其发展中存在的关键问题,从重视参与者、创造附加值、完善规则、拓展范围四个角度提出度假区协同发展的措施建议。Our country’s tourism industry is at a crucial turning point for transformation and upgrading.The tourism consumption demand of the people is shifting from low-level to high-quality and diversified experiences.Thus,resort areas,being capable of meeting the diverse demands of consumers,are gradually becoming a hot spot of demand.However,in this blue ocean of resort tourism,the market competition remains fierce.Resort areas in close geographical proximity exhibit significant environmental similarities,leading to severe homogenization and evident competition but insufficient collaboration.In order to solve the bottleneck for the quality and efficiency of resort areas during the process of development,new strategies need to be adopted.In light of this,this paper introduces the theory of co-opetition and takes the tourism resort areas of Suzhou,which have large quantities and high homogenization,as the research subject.Based on an in-depth exploration on the current state of co-opetition,the paper summarizes the key issues existing in its development.It then proposes measures for the coordinated development of resort areas from four perspectives:emphasizing participants,creating added value,refining rules,and extending scope.

关 键 词：旅游度假区 竞合 协同发展 策略 

分 类 号：TU982[建筑科学—城市规划与设计]