重返帖与诸众记忆:以QQ空间的“那年今日”为例  

Returned Posts and Memory of the Multitude: A Case Study of the “On This Day” Feature of Qzone

作　　者：黄顺铭[1] 陈昭博 Huang Shunming;Chen Zhaobo(The College of Literature and Journalism,Sichuan University)

机构地区：[1]四川大学文学与新闻学院,四川成都610064

出　　处：《新闻界》2024年第10期49-63,共15页

摘　　要：数字与网络技术的广泛应用带来了记忆的“连接性转向”,导致人们的记忆活动与各种自动化、算法化、平台化的记忆回溯功能紧密纠缠。本文以QQ空间中一个名叫“那年今日”的功能作为案例,从“连接性转向”和“诸众记忆”的理论视角出发,综合运用深度访谈、田野观察及文本分析的方法,系统剖析了其对数字记忆的自动化生产,以及用户与这种数字记忆的相遇。研究发现,基于自动推送及“同一时间”的算法逻辑将用户的数字痕迹重构为“重返帖聚类”。这种数字记忆形式在承载特定平台话语和意图的同时,也以独特的内容构造与连接性机制生产出一幅诸众记忆景象。在用户与“那年今日”功能及其重返帖相遇的过程中,该功能的时间逻辑与算法技艺始终影响着用户的接触方式和选择性接触,产生了“比较”记忆效果,也激发了用户的再中介化行为。The widespread application of digital and network technologies has ledto“the connective turn”of memory,leading people's memory activities to become entangled increasingly with various automated,algorithmic andplatformedfeatures of retrospective memory.This article takes the“On This Day”feature of Qzone as a typical case of the retrospective memory technologies.From the theoretical perspectives of“the connective turn”and“the memory of the multitude,”the article uses the empirical data collected by multiple methods of in-depth interviews,field observations and textual analysis to make a systematic analysisof the automated production of digital memory bythe“On This Day”feature and users'encounters with this digital memory.The article finds that,based on automatic push and the“sametime”algorithmic logic,the feature reconstructs users'digital traces into“clusters of returned posts.”While carrying specific platform discourses and intentions,this form of digital memory produces a unique scene of the memory of the multitude via its content composition and connective mechanisms.In the process of users'encounters with the“On This Day”feature and its returned posts,the feature's temporal logic and algorithmic techniques always shape users'ways of exposure and selective exposure,resulting inmnemonic effects of“comparison”,and stimulating their behaviors of remediation.

关 键 词：QQ空间 那年今日 连接性转向 诸众记忆 数字记忆 

分 类 号：G206[文化科学—传播学]