基于IPA分析法的价格因素对游客满意度影响——以三亚市为例  

Impact of Price Factors on Tourist Satisfaction Based on IPA Analysis:Taking Sanya as an Example

作　　者：郑建 何倩 孙明健 ZHENG Jian;HE Qian;SUN Mingjian(School of Nationalities,Hainan Tropical Ocean University,Sanya 572000,Hainan,China;School of Marxism,Hainan Tropical Ocean University,Sanya 572000,Hainan,China)

机构地区：[1]海南热带海洋学院民族学院,海南三亚572000 [2]海南热带海洋学院马克思主义学院,海南三亚572000

出　　处：《科技和产业》2024年第22期92-96,共5页Science Technology and Industry

基　　金：海南热带海洋学院2024年度教育教学改革研究项目(Rhyjg2024-22);海南热带海洋学院2024年大学生志愿者暑期“三下乡”社会实践重点团队“南洋文化调研队”成果。

摘　　要：门票经济与高价门票负向风评一直是此消彼长的对立因素。基于旅游“吃、住、行、游、购、娱”6要素设置6个要素层测量维度,构建三亚市物价因素游客满意度评价指标体系,以IPA分析法探究三亚游客满意度,以期对三亚城市旅游竞争力提升提供科学的理论指导,助力三亚摆脱“价格因素”发展的桎梏,提升游客满意度。结果表明,游客对景区游览车、景区住宿、景区餐饮及酒店餐饮的价格与服务满意度较低,亟须改进,提升景区内部二次消费的满意度。The ticket economy and the negative risk evaluation of high-priced tickets have always been the opposing factors.Based on the six elements of tourism,“food,accommodation,transportation,travel,shopping,and entertainment”,six element-level measurement dimensions were set up,the evaluation index system of tourist satisfaction of price factors in Sanya was constructed,and the IPA analysis method was used to explore the satisfaction of tourists in Sanya,in order to provide scientific theoretical guidance for the improvement of Sanya’s urban tourism competitiveness,helping Sanya get rid of the shackles of“price factor”development,and improving tourist satisfaction.The results show that tourists’satisfaction with the prices and services of scenic tour buses,scenic accommodation,scenic catering and hotel catering is low,and it is urgent to improve and enhance the satisfaction of secondary consumption in scenic spots.

关 键 词：IPA分析法 二次消费 价格因素 游客满意度 

分 类 号：F592.7[经济管理—旅游管理]