民族文化村网络关注度时空分布特征及其影响因素——以云南民族村为例  

Spatial and Temporal Distribution Characteristics and Influencing Factors of Internet Attention in Ethnic Cultural Villages:A Case Study of Yunnan Ethnic Villages

作　　者：李翎维 田纪鹏 LI Lingwei;TIAN Jipeng(School of Event and Communication,Shanghai University of International Business and Economics,Shanghai 201620,China)

机构地区：[1]上海对外经贸大学会展与传播学院,上海201620

出　　处：《科技和产业》2024年第22期190-197,共8页Science Technology and Industry

基　　金：国家社会科学基金一般项目(23BJY145);文化和旅游部部级社科研究项目(23DY10)。

摘　　要：为更好地保护和开发少数民族文化,激活少数民族地区旅游市场资源,综合运用多种地理空间分析方法,以云南民族村为例,基于其2011—2020年百度指数,探究民族文化村网络关注度时空分布特征及其影响因素。研究发现,①时间分布上,云南民族村网络关注度2011—2017年呈现逐年增长的趋势,2018年稍有下降,2019年缓慢回升后,2020年大幅下降;每年的月关注度波动趋势具有较高的相似性,呈现“双峰”状;各年份季节性差异显著,指数整体呈下降趋势,表明云南民族村网络关注度全年分布趋于均匀。②空间分布上,云南民族村网络关注度空间分布较为零散,西北内陆城市对云南民族村的网络关注度低于东南和西南地区,主要表现为4个较高关注区域和1个高值关注中心,并且较高关注区域(城市)主要集中于胡焕庸线以东;空间分布整体呈集中态势的不均衡分布,主要集中在京津冀地区、长三角地区、珠三角地区和川渝地区等地区。③云南民族村网络关注度影响因素的重要性排序为空间距离交互项>经济发展水平>人口规模>互联网发展水平>受教育水平>民族文化资源丰富度;民族文化资源丰富度、人口规模和受教育水平出现了空间差异。基于上述结论,提出了针对我国民族文化村建设和发展的网络市场营销建议。In order to better protect and develop ethnic minority cultures and activate tourism market resources in ethnic minority areas,a variety of geospatial analysis methods was comprehensively used,takingYunnan ethnic villages as an example,and the spatial and temporal distribution characteristics and influencing factors of internet attention of ethnic cultural villages were explored based on the Baidu Index from 2011 to 2020.The findings are as follows.In terms of time distribution,the internet attention of Yunnan ethnic villages shows an increasing trend year by year from 2011 to 2017,decreased slightly in 2018,recovered slowly in 2019,and decreases significantly in 2020.The monthly attention fluctuation trend of each year has a high similarity,showing a“double peak”shape.There are significant seasonal differences in each year,and the index showed a downward trend,indicating that the distribution of internet attention in Yunnan ethnic villages tended to be uniform throughout the year.In terms of spatial distribution,the spatial distribution of internet attention of Yunnan ethnic villages is relatively scattered.The internet attention of inland cities in northwest China is lower than that in southeast and southwest China,mainly represented by four regions of higher attention and one center of higher attention,and the areas of higher attention(cities)are mainly concentrated east of Hu Huanyong Line.The spatial distribution is uneven and concentrated in the Beijing-Tianjin-Hebei region,Yangtze River Delta region,Pearl River Delta region and Sichuan and Chongqing region.The importance of influencing factors of internet attention in Yunnan ethnic villages is ranked as spatial distance interaction item>economic development level>population size>internet development level>education level>richness of ethnic cultural resources.There are spatial differences in the richness of ethnic cultural resources,population size and education level.Based on the above conclusions,some suggestions on network marketing are put forward f

关 键 词：民族文化村 网络关注度 时空分布 影响因素 云南民族村 

分 类 号：F590.1[经济管理—旅游管理]