基于低碳理念的电子商务可持续发展研究  

Research on the Sustainable Development of E-commerce Based on the Low-carbon Concept

作　　者：刘晓月 Liu Xiaoyue(Jilin Institute of Architecture and Technology,Changchun Jilin 130114)

机构地区：[1]吉林建筑科技学院,吉林长春130114

出　　处：《对外经贸》2024年第11期99-102,共4页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：吉林省电子商务学会“十四五”规划研究项目“基于低碳理念的电子商务可持续发展研究”(项目编号:2023JLDS009)。

摘　　要：电子商务行业在快速发展的过程中也面临了很多重要挑战。为了电子商务行业的可持续发展,提出融合低碳理念的电子商务模式,通过低碳路径的实践,优化物流体系减少碳排放、提升平台运营的能效、引导消费者形成低碳消费习惯以及获取政策支持来促进电子商务行业向更加环保和可持续的方向发展。分析电商公司的低碳模式,研究表明投资于可持续发展有助于保护环境,为企业带来竞争优势和增长潜力。In the process of rapid development,the e-commerce industry has also faced many important challenges,and the resulting environmental pollution problem is becoming more and more significant.For the sustainable development of e-commerce industry,now proposed the fusion of low carbon concept of e-commerce mode,through the practice of low carbon path,optimize the logistics system to reduce carbon emissions,improve platform operating efficiency,guide consumers to form low carbon consumption habits and obtain policy support to promote the e-commerce industry to the direction of more environmental protection and sustainable development.Through the case analysis of the low-carbon model of typical e-commerce companies,the research shows that investing in sustainable development not only helps to protect the environment,but also brings competitive advantage and growth potential to enterprises.

关 键 词：低碳理念 电子商务 可持续发展 环保创新 

分 类 号：F724.6[经济管理—产业经济] F124.5