预制菜数字化产业发展框架构建研究  

Research on Constructing a Framework for the Development of the Digitalized Prefabricated Dishes Industry

作　　者：袁书冬 陶漫[1] 奚雷[1] 杨续昌 YUAN Shudong;TAO Man;XI Lei;YANG Xuchang(Anhui Science and Technology University,Fengyang Anhui 233100)

机构地区：[1]安徽科技学院,安徽凤阳233100

出　　处：《浙江万里学院学报》2024年第6期17-24,55,共9页Journal of Zhejiang Wanli University

基　　金：安徽省教育厅人文社会科学研究重点项目“高质量发展背景下安徽农业新兴产业可持续发展评价体系及预警研究”(2022AH051611);安徽科技学院人文社会科学横向重点研究项目“企业经营管理指导与咨询”(880652)。

摘　　要：文章旨在探讨数字消费时代下预制菜电商产业的高质量发展路径。通过分析机遇,发现消费习惯转变、产业政策扶持、数字技术发展、社交媒体影响力增强、消费者健康意识提高等因素推动了产业发展;同时挖掘其意义在于促进乡村产业振兴、提升农产品附加值、满足城市消费需求、推动食品安全保障、推进数字经济发展等方面。然而产业面临产品供应链透明度低、产业配送物流成本高、消费者购物体验欠佳、政府监管标准不统一等困境。针对以上困境,文章从生产者、电商、消费者和政府四个关键职能领域出发,提出了一系列有效路径,具体包括生产者的职责与行动、电商平台的角色与做法、消费者的需求与参与、政府的监管与执法。这些措施旨在解决预制菜电商的实际困境,推动产业向高质量发展,为预制菜数字化产业未来发展提供了重要参考。This study aims to explore the pathways for high-quality development of the prefabricated dishes e-commerce industry in the digital consumption era.By analyzing opportunities,it is found that factors such as shifts in consumer habits,industry policy support,digital technology development,enhanced influence of social media,and increased consumer health awareness have driven industry development.Furthermore,it uncovers the significance of promoting rural industry revitalization,enhancing agricultural product value-added,meeting urban consumption demands,ensuring food safety,and advancing digital economy development.However,the industry faces low product supply chain transparency,high industrial distribution logistics costs,poor consumer shopping experiences,and inconsistent government regulatory standards.In response to the above difficulties,a series of effective pathways are proposed from the perspectives of producers,e-commerce platforms,consumers,and government,including the responsibilities and actions of producers,the roles and practices of e-commerce platforms,the needs and participation of consumers,and the regulation and enforcement of government.These measures aim to address the challenges facing pre-packaged meal e-commerce,promote industry development towards high quality,and provide important references for the future development of the digitalized dishes industry.

关 键 词：数字消费 预制菜电商产业 高质量发展 乡村产业振兴 

分 类 号：F323.7[经济管理—产业经济] F724.6F274